Director, Caa Card Program

This position can be based anywhere in Canada.

YOU’RE A natural leader WHO CAN transform IDEAS INTO EXPERIENCES

You’re like the Golden Gate bridge; your talents span across many miles, and you strive for success and building long-lasting relationships. You use your passion to drive the business forward and you ensure everyone is going in the right direction and enjoying the experience along the way. You take a vision and bring it to life with your passion and performance abilities. Traffic or roadblocks aren’t a problem - you zone in on issues and address them so we can get back to business.

WHAT MOVES YOU
- You have relentless energy and spirit and know what it takes to drive a successful business.
- You pride yourself on your strong business acumen, enjoy motivating others you work with and helping them discover their inner greatness.
- You’re all about customer service and ensuring the member’s perspective is considered in every decision.
- You understand that vision isn’t just about seeing the future - it’s about understanding what it takes to get there.
- You demonstrate an ability to present, interact and collaborate with all levels of the business to carry projects and ideas forward.
- You’re both a right
- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
- You focus on building relationships, both within your business area and with members, partners and across other departments.
- You promote and demonstrate behaviors reflective of AMA Values and TYLF Culture.

WHAT YOU’LL DO
- Report to the Chief Operating Officer.
- Develop, launch, oversee and scale the CAA National Card Program.
- Drive top-line sales and revenue growth to create a sustainable financial and business model
- Research market opportunities and potential to access new markets and audiences and create incremental revenue streams
- Maximize product margins through effective negotiation with partners & card platform providers.
- Identify and acquire new gift card brands in alignment with business strategies and objectives.
- Ensure partnership agreements are setup to be successful for the CAA Card program and the card partner and that key performance indicators are identified early, tracked and reported.
- Work with CAA National and Clubs to integrate Gift Cards into the National Rewards and Partner Acquisition and Retention strategy and operation.
- Work with various CAA club Marketing representatives to launch and promote the card program and any new card introductions.
- Work with IT to design, develop and maintain a reliable, efficient card platform, fraud detection mechanisms and digital online/mobile store.
- Ensure internal stakeholders and members satisfaction through operational excellence, quality service and timely communication.
- Ensure fiscal responsibility by managing the budget, achieving top-line sales and revenue and bottom-line targets.
- Manage budgets and identify goals, objectives, tactics and KPIs to report on the commitments in the strategic plan.
- Lead, coach and mentor direct and indirect employees and contractors.
- Analyze business intelligence and market research to identify changes in member and potential member needs and expectations well in advance to ensure CAA member value is maintained.
- Evaluate potential partners to identify key prospects based on product/services offered, quality of service, reputation, locations, price/discount, etc.
- Build and maintain effective business and working relationships with partners and potential partners to obtain the best member value and member satisfaction.

WHAT YOU’VE DONE
- Post-secondary degree in Marketing, Business Administration, Engineering or related course of study or equivalent combination of education and experience.
- Minimum 10 years’ experience in product management or account management with a consistent track-record of meeting / exceeding goals.
- Experience in the Canadian gift card market.
- You will be able to pass a Canadian Criminal Record Check.
- Diplomatic, decisive, collaborative, patient and a solid facilitator.
- Proficient knowledge of CAA Rewards program, offerings, & technology.
- Solution-driven with the ability to demonstrate empathy, creativity, and rational thinking.
- Strong organizational skills, time management, and attention to detail.

WHAT YOU'LL GET
- Competitive salary.
- Flexible benefits.
- Great AMA discounts.
- Unlimited learning opportunities.
- Paid vacation and floater day.

WORK MODEL:
We thank all applicants for their interest; however, only those selected for an interview will be contacted.