Public Relations

The **Public Relations & Content Coordinator** role at Wines of Ontario (WOO) supports strategic, integrated public relations, marketing and communications campaigns for almost 200 VQA wineries across Ontario. This role focuses on administrative support for the PR team as well as content creation across digital platforms to strengthen our brand voice and enhance engagement.

As the **Public Relations & Content Coordinator**, your role includes:
**Public Relations & Media Engagement**:

- Support the Senior Public Relations Manager in coordinating media relations, familiarization trips and industry events.
- Respond to media requests, develop story pitches and manage media inquiries.
- Monitor and track media coverage using tools like Cision and MRP.

**Event & Logistics Support**:

- Assist in planning and executing promotional events to showcase Ontario VQA wines.
- Coordinate the logistics of event-related shipments, including the consolidation and distribution of media, trade tastings and international competition shipments.
- Ensure timely, compliant and well-tracked shipments for all events.

**Content Strategy & Creation**:

- Collaborate with the marketing team to ensure consistent brand voice across all communications.
- Collaborate on the creation of visual assets (e.g., infographics, social media graphics) and video content (short clips for Instagram, long-form videos for YouTube) using Adobe Creative Suite and other tools.
- Contribute to the creation of new content formats to keep the brand voice fresh (e.g., short-form posts, infographics).
- Support editing and proofing of materials to meet the brand’s quality standards.

**Social Media & Digital Strategy**:

- Monitor engagement and track social media performance, providing data-driven insights to optimize campaigns.
- Use analytics tools such as Google Analytics and social media insights to inform content strategy.

**Performance Tracking & Reporting**:

- Measure and report on the performance of social media and digital marketing campaigns using analytics tools such as Google Analytics, content management platforms and social media insights.
- Provide regular performance updates and suggest improvements to optimize future campaigns.

**Influencer & Partner Relations**:

- Identify and build relationships with influencers, bloggers and content creators to amplify the Wines of Ontario brand.
- Coordinate collaboration efforts with partners, ensuring alignment with brand messaging.

**Trend Analysis**:

- Stay informed on industry, digital marketing and social media trends to inform and enhance content strategy.

**Key Qualities**

A successful Public Relations & Content Coordinator is:

- **Knowledgeable** in current marketing, communications and public relations practices.
- **Proficient** in content creation for digital and traditional media, including social media, web and print.
- **A skilled storyteller**, capable of writing compelling copy, creating graphics and producing video content in line with the brand’s tone and style.
- **A team player** with strong interpersonal, verbal and written communication skills.
- **Flexible** and able to adapt to the fast-paced collaborative environment of public relations and marketing.
- **Highly organized**, with excellent time management and project coordination abilities.
- **Proficient** in Microsoft Office Suite, and familiar with content management and analytics tools such as WordPress, Google Analytics and social media insights.

**Education & Experience**
A degree or diploma in Public Relations, Communications, Marketing, Journalism or a related field is preferred. We’re seeking someone with 1-2 years of relevant experience, or equivalent internships, co-op placements, or other hands-on learning opportunities. Recent graduates are encouraged to apply.

Pay: $48,000.00-$50,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Application question(s):
Work Location: In person

Application deadline: 2025-02-23
Expected start date: 2025-03-17