Marketing Manager

**SUMMARY**

The Marketing Manager has the overall responsibility to develop and maintain the brands across all targeted market segments.
- SUPERVISORY RESPONSIBILITIES_
- N/A

**ESSENTIAL DUTIES AND RESPONSIBILITIES**

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
- Manages all marketing for the company and activities within the marketing department.
- Oversees the company’s marketing budget.
- Develops and implements the marketing strategy for the company in line with company objectives.
- Leads the execution of the marketing programs from start to finish, leveraging internal support and driving collaboration.
- Responsible for the creation and publication of all marketing material in line with marketing plans.
- Designs and maintains web sites, social media properties, etc.
- Manages and improves lead generation campaigns.
- Creates, maintains, and conducts analytics reporting across multiple platforms, monitors and reports on effectiveness of marketing communications.
- Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzes potential strategic partner relationships for company marketing.
- Tracks marketing and advertising inventory ensuring appropriate quantities are maintained.
- Develops new trade show booths and manages trade show requirements, including setup and teardown.
- Promotes continuous improvement of work processes.
- Contributes to a positive work environment, providing excellent customer service to internal and external customers.
- Maintains a high level of integrity and work ethic.
- Maintains discretion and confidentiality in all aspects of job.
- Maintains professionalism in all verbal and written communications.
- Maintains compliance with all regulatory, safety, and company policies and procedures.
- Supports the organization in other duties as needed.

**QUALIFICATIONS**

The requirements listed below are representative of the knowledge, skill, competency and/or ability required to successfully perform the requirements of the position.
- EDUCATION and/or EXPERIENCE_
- Advanced degree/diploma in marketing or related field; minimum 2 years relevant experience or equivalent combination preferred.
- Proficient in marketing software tools.
- Demonstrated proficiency with MS Office/365 and ERP systems.
- Horticulture / Agriculture experience an asset.
- REQUIRED SKILLS/ABILITIES_
- Excellent verbal and written communication skills.
- Excellent interpersonal and negotiation skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Strong decision-making skills.
- Ability to adapt to the needs of the organization and employees.
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to follow through to task/project closure.
- CERTIFICATES, LICENSES, REGISTRATIONS _

N/A

**PHYSICAL REQUIREMENTS**

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 25 pounds occasionally.

**WORK ENVIRONMENT**

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is designated as Primary On-Site. The essential functions require work to be done primarily on-site, but may work from home on occasion as approved by supervisor.

While performing the duties of this job, while normally working in an office environment either remotely or on-site, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually low to moderate.

Travel Requirements ~ 25%

Pay: $65,000.00-$85,000.00 per year

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person