Marketing & Communications Manager

7 days ago

Brantford, Canada KeepRite Refrigeration Full time

Who are we?

About the Role:
The Marketing & Communications Manager will be responsible for developing and executing marketing and communications strategies that align with corporate and business goals, using traditional and emerging marketing techniques. This includes setting and maintaining the brand voice, coordinating the production and distribution of promotional and technical materials to support our sales and customer programs, managing and tracking the effectiveness of campaigns and analyzing market trends and customer insights. The goal of the Marketing & Communications Manager is to promote the organization and its products to the appropriate audience, using techniques that effectively communicate the organization’s value proposition and support business objectives while ensuring brand integrity and consistency across communication channels.

Responsibilities include, but are not limited to:

- Have a deep understanding of the company’s products and goals
- Work cross-functionally with different organizations to achieve business objectives
- Develop and manage the organization’s marketing and communication strategies and promotional campaigns
- Set and maintain the brand voice across all marketing and communication materials, ensuring consistency in messaging and tone
- Conduct market research and analysis to identify trends, opportunities, and customer insights to adjust strategies
- Collaborate with internal team members and external agencies from idea development to execution. Manage the work of related external agencies’ services.
- Track and measure the effectiveness of marketing campaigns and report results to stakeholders
- Create, coordinate, and monitor the content of company social media accounts and websites. Maintain current knowledge of social media and marketing trends
- Plan and coordinate events such as trade shows and customer visits as required
- Oversee and manage the creation, distribution and maintenance of technical, engineering and product materials
- Prepare yearly budgets for advertising, promotion, and trade shows
- Administration of a North American marketing co-op program
- Willingness to travel as required to fulfill the requirements of the job
- Perform other duties and initiatives as assigned

Preferred Qualifications and Skills:

- Bachelor’s degree or equivalent experience in Marketing or Communication
- 3-5 years of relevant work experience
- Strong understanding of digital marketing techniques and principles
- Excellent verbal and written communication skills
- Proficiency in marketing and communication tools and technologies
- Proficiency in project management and budget management
- Knowledge and experience with B2B marketing and google analytic certification are considered an asset
- Possess a valid passport with no restrictions to travelling throughout North America

**Salary**: Depends on Experience.

This position is Permanent Full Time, working Monday - Friday. It offers a competitive wage and benefit package with a matching pension program to an individual wanting to become part of an incredible work environment.

Accessibility:
Our organization is committed to inclusive, barrier-free recruitment and selection processes in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process. Please notify the HR department upon scheduling your interview if you require accommodation in advance.

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