Manager of Marketing and Communications

**Join the RCMP Heritage Centre’s Team**

Posting Title Manager of Marketing and Communications

Location: The RCMP Heritage Centre

Position Details: Full Time

Compensation: $58,000 - $70,000 annual salary (based on experience)

Hours of Work: 40 hours/week with some evenings and weekends

**Organization Overview**

The Royal Canadian Mounted Police (RCMP) is one of Canada’s longest-standing institutions and is deeply embedded in the history and unfolding story of our country. The RCMP and its symbols - the “red serge”, Mounties on horseback, and the Musical Ride - have become icons of Canadian Heritage familiar around the world.

The RCMP Heritage Centre represents a rich space for historical preservation, exploration of alternate perspectives, and the pursuit of reconciliation. It has become a major destination centre that celebrates the traditions and history of the RCMP. More recently, the RCMP Heritage Centre is embarking on an exciting new chapter of its own story by undergoing the process to become established as a national museum in Canada, embracing a new vision with social impact.

To prepare for the long path ahead, the Centre is building a team today who is bold, passionate, collaborative, and up for the challenge as we take this journey together and deliver on a vision of _celebration and discovery; reconciliation and reflection,_ for all Canadians.

**Importance of Role to the RCMP Heritage Centre**

This position plays a pivotal role in helping to transform and communicate the purpose and the mission of the RCMP Heritage Centre. This position will work closely with the Director of Strategic Initiatives to market and build the reputation of a Centre unlike any other in the world. To accomplish this, the Centre requires a highly motivated and strategic individual who strives to tell incredible stories, steward and build the brand, and reach the hearts and minds of people across Canada. This energetic collaborator will lead and execute critical marketing and communications initiatives, and support the RCMP Heritage Centre through organizational change as the Centre delivers a world-class visitor experience while working toward a dream 20 years in the making—achieving national museum status.

**Position Overview**

The Manager of Marketing & Communications plays an integral role in promoting our organization, showcasing our impact, and telling the many stories in captivating and compelling ways. As a strategic and creative communicator and content creator, you will support all RCMP Heritage Centre teams in promoting and communicating programs and services.

We are looking for a strategic thinker and emerging leader who can juggle multiple projects while executing day to day. We need someone who is energetic and has a breadth of experience to help us take our next big step in service delivery to a national standard.

Reporting to the Director of Strategic Initiatives, and directed by the Director of Strategic Initiatives and CEO, you will play a pivotal role in positioning the Centre positively, making community connections, and building the reputation of the Centre as a world-class cultural experience.

As the Manager of Marketing and Communications, your priorities will be: strategic leadership and execution for supporting marketing and communications related to the National Status Project, and planning and execution of day to day operational marketing and communications projects and initiatives, and management of our many visitor and brand channels and touchpoints.

Strategic thinking and planning, and creative and effective execution will be required to support initiatives (such as the National Status Project) as well as operational efforts (day to day, and special events), as they relate to:

- Ownership and leadership in marketing and communications planning, execution, and reporting
- Strategic alignment and support to advance and affect the National Status project
- Blue-sky thinking and support the implementation of a renewed content approach
- Visioning and direction for advancing production of a ‘digital collection’

**Functions of the Role**:
**Strategic Communications and Marketing Planning and Oversight**
- Working closely with the Director of Strategic Initiatives, you will be responsible for understanding the organization’s strategic priorities and initiatives to develop and direct the organization’s marketing and communications.
- Providing guidance and direction to the Marketing and Communications Coordinator and Graphic Designer.
- You will be responsible for leading marketing and communications strategies, like: content strategies, earned media strategies, brand strategies, etc. under guidance of the Director of Strategic Initiatives.
- Assistance and support for planning and creative execution of key strategic donor events including galas.

**Writing and Content Creation**
- You will be a natural story-teller - with the ability to identify the who, what, w