Manager, Marketing

At Avana, every team member plays a vital role in our mission to provide attainable, high-quality housing that fosters strong communities. This role supports our commitment to intentionality, inclusivity, and shared success across the organization. This document outlines the core responsibilities and expectations of the role, helping ensure alignment with Avana’s values and strategic goals.

**Key Responsibilities**:
**Leadership**
- Provide leadership, development and direction to the Marketing & Communications Team. Set clear goals, delegate responsibilities, and support team members’ professional development, while evaluating and providing constructive feedback on performance.
- Ensure key initiatives are effectively coordinated and planned, while being completed on time and within budget.
- Create an annual rolling one-to-three-year Marketing Plan and actively manage the Team to accomplish its goals.
- Manage Avana’s donation and sponsorship program, communicating and negotiating with promotional partners as needed for joint marketing activities.
- Monitor and evaluate key sponsor partners to ensure effective delivery of partnership agreements and expected results.
- Develop and report on key Divisional metrics on a weekly, monthly, quarterly and annual basis, as applicable.

**Residents/Revenue Support**
- Lead and direct the marketing and communications team to deliver a revenue-focused approach to all marketing and communications functions, supporting strong and effective revenue generation.
- Support lead generation and ILS (internet listing system) management to deliver qualified leads in an effective and cost-efficient way.
- Develop and execute new market, seasonal and project-specific plans to ensure the successful delivery of key project objectives, while aligning with corporate business goals.
- Provide regular reporting to the leasing team on upcoming marketing plans and the effectiveness of current or historical campaigns.
- Ensure existing partnerships and assets are activated effectively to support new leasing and ongoing lease renewal activities.

**Brand Management**
- Manage and execute an annual marketing and communications plan and budget to span across all communication channels and reach appropriate target audiences, while delivering a strong ROI.
- Maximize brand awareness and value through the development of brand initiatives consistent with corporate business goals and objectives.
- Develop, manage, and produce materials to create a cohesive image and message for all communication vehicles.
- Ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management.
- Oversee the development, management and maintenance of all online communication vehicles.
- Manage Avana’s communications and media relations activities.

**Market Research**
- Develop, manage, and execute market research, including resident insights and consumer behaviours.
- Ensure market research activities directly inform marketing strategies and strategic initiatives by developing a marketing dashboard for monitoring.

Key Goals:

- Strengthen Revenue-Support Processes and Foundations _
- Develop and implement consistent, scalable marketing and communication processes that directly support revenue generation and renewal. This includes refining workflows for campaign planning, lead nurturing, and resident retention; enhancing coordination with leasing and operations teams; and establishing feedback loops to continuously improve the effectiveness of revenue-supporting activities. Focus on integrating technology, data insights, and process improvements to ensure sustainable and measurable growth across all markets.
- Build the Avana Brand within new markets, ensuring strong recognition within the multifamily rental market and overall positive association within the market_
- Measure the impact of ongoing marketing and communications and track results from ongoing campaigns.
- Identify opportunities to extend existing successful marketing programs into new markets and deliver these changes.
- Align corporate communications and social media efforts to increase engagement and ensure strong lead generation to support revenue generation on an ongoing basis in each market and market segment.
- Cultivate a culture of continuous improvement by leading market research, analyzing competitor trends, and gathering resident insights. Develop data to inform strategic decisions, optimize marketing efforts, and support growth.
- Develop and execute a plan to develop the first Avana Resident profiles to guide additional development and marketing efforts to ensure alignment with key Resident requirements. _
- Identify outside expertise that can support this work over the long term, assuming limited experience in-house.
- Develop a project plan that leads to a written and visual representation of key Resident groups.
- Identify business functions where Continuous Improvement efforts can improv