Marketing Manager

**ABOUT US**

TRANSTEX is a cleantech leader in the transportation sector, engineering emission-reducing solutions tailored to enhance fleet efficiency and to reduce costs. TRANSTEX has been innovating trailer aerodynamics, electric Auxiliary Power Units (eAPUs) and composite materials manufactured in North America for over 20 years. Through investment in R&D and patented technology, TRANSTEX delivers outstanding product performance and reliability, optimizing economic and environmental outcomes.

TRANSTEX is helping fleets reduce their carbon emissions and improve their corporate sustainability.
Our mission is simple**:to bring efficient solutions to transportation.** TRANSTEX Group is composed of three divisions serving Canada, the United States, and Mexico.

**ABOUT YOU**

We’re looking for a digitally savvy and results-driven **Marketing Manager** who will support the daily operations of the marketing team while driving impactful digital initiatives. You’ll play a key role in managing website strategy, SEO, SEM, content marketing, and analytics—translating insights into action to enhance performance. With a hands-on approach, you’ll optimize the digital customer journey, strengthen brand presence, and contribute to growth in a fast-paced cleantech environment.

**Marketing Manager Role**

Reporting to the Senior Vice-President of Marketing, you’ll be at the forefront of driving our digital presence while supporting key marketing initiatives that keep our brand moving forward. Your day-to-day will blend creativity with execution—managing website performance, lead generation, and content development—while also rolling up your sleeves to support video testimonials, event planning, product filming, technical document development, and campaign reporting.

You’ll ensure our digital channels deliver measurable results by turning data into actionable strategies. If you’re a hands-on marketer with a passion for optimizing the digital customer journey and amplifying brand visibility in the cleantech transportation sector, this is the role where you can make an impact.

**Key Responsibilities**

**Website & Digital Marketing**: Drive the performance of digital channels through lead-generation campaigns (Google Ads, LinkedIn, etc.), SEO/SEM optimization, and continuous Conversion Rate Optimization (CRO) improvements. Collaborate with developers and internal teams to enhance user experience, boost engagement, and increase conversion rates. Evaluate effectiveness using qualitative and quantitative methods, and adjust strategies based on data-driven insights to improve ROI, brand perception, and media presence.

**Brand Messaging & Positioning**: Partner with internal teams and external agencies to bring the brand to life across digital and traditional channels. Support the development of creative assets—including visuals, brochures, technical documentation, marketing promotions, and product launch campaigns—that reflect our brand identity and resonate with target audiences.

**Internal Communications Support**: Assist in implementing internal marketing initiatives and the employee value proposition plan by coordinating messaging, supporting HR-led programs, and ensuring consistent communication across teams.

**Campaign & Event Support**:Contribute to cross-channel marketing initiatives, including event planning, filming, and campaign rollouts, ensuring alignment with business goals and brand voice.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field; digital marketing certifications are considered an asset
- 5+ years of experience in digital marketing, with hands-on expertise in website management, campaign execution, and lead generation.
- Proficient in Google Analytics, Google Ads, HubSpot, CMS platforms (e.g., WordPress), SEMrush, Canva, and AI marketing tools (e.g., HeyGen, DeepL, ChatGPT, MidJourney, CallRail).
- Strong knowledge of SEO/SEM, A/B testing, conversion funnels, and digital performance metrics.
- Exceptional bilingual communication skills (English and French); Spanish considered an asset.
- Creative, analytical thinker with strong problem-solving skills and attention to detail.
- Demonstrated success collaborating with designers and agencies to deliver impactful branding campaigns.
- Proven project management skills with the ability to balance multiple priorities and meet deadlines.
- Proficient in Microsoft Office Suite; experience with Adobe Creative Suite is a plus.

**ABOUT THE OFFER**
- Competitive base salary
- Health insurance package available at hire
- Flexible work schedule and ability to work from home
- Paid vacation, holidays, and personal days available at hire
- On-site gym with fitness courses offered
- Opportunities for professional development
- Employee Lounge: Ping Pong, Foosball, Air Hockey, Chess, and more
- Unlimited coffee, Nespresso, hot chocolate, and more.
- Free on-site parking with access to charging stations
- Easy access to public