Marketing Content Specialist

**Marketing Content Specialist**

**School Overview**

SJS is a leading independent, non-religious, all gender JK to Grade 12 IB school in Kitsilano, Vancouver. At SJS we prioritize enriching education that nurtures learning competencies, agency, love for learning and student well-being. Teachers at SJS encourage students to engage thoughtfully in their learning, to be risk-takers and strive to achieve their highest potential.

**Position Purpose & Overview**

The Marketing Content Specialist is a key member of the Advancement team and is responsible for creating, distributing and analyzing content across the school’s various platforms in line with our marketing strategy and in support of the school’s Mission and Vision.

Working on your own and alongside the school’s Visual Content Creator, the Marketing Content Specialist will develop ideas and create engaging content for our various constituents, including but not limited to, current parents, prospective parents, students, donors, alumni, grandparents, past parents and the wider community.

This position will focus on:

- Bringing to life the school’s key messages to position the school appropriately for prospective families.
- Providing informational and inspiring updates for the school's community.
- Promoting the school’s fundraising programs—Annual Giving and endowment—to secure and maintain philanthropic support.

**Key Responsibilities**

Typical responsibilities and duties are inclusive of, but not limited to:

- Develop ideas and create story-driven content that raises awareness of SJS and promotes our key messages.
- Develop and manage a content and communications calendar that ensures delivery of timely and engaging content to our audiences.
- Build relationships with stakeholders across the school to be in a position to learn about and develop stories and content.
- Manage the school’s social media presence, and where appropriate, respond to messages and comments.
- Analyze the effectiveness of content, and suggest and implement improvements.
- Provide copywriting and editing support to the Advancement team and other stakeholders as appropriate.
- Maintain the school’s written communications style guide, and follow and reinforce the school’s brand guidelines.
- Maintain a working knowledge of the school’s privacy policy and consider how it might impact your work.
- Provide back-up support to the work of the Visual Content Creator and other colleagues as appropriate.

**Required Qualifications and Key Skills**
- Education and Work Experience_
- Proven success in creating stories to generate content for social media, news, blogs, videos and other marketing communications materials.
- Professional knowledge of the social media landscape and experience working with social media tools.
- Experience of updating and maintaining content on websites.
- Experience working in the education industry and/or an IB school is an asset.
- Experience with video production and photography is an asset.
- Experience with project management software is an asset.
- Experience with Adobe suite and/or Canva is an asset.
- Need to be legally entitled to work in Canada.
- Qualities and Skills_
- Proven ability to manage projects and meet deadlines.
- Excellent copywriting and editing skills.
- Creative instinct for audience engagement.
- The ability to report results and optimize using analytics.
- Motivated, adaptable and enthusiastic team player.
- Able to work independently and collaboratively.
- Demonstrate and pursue excellence in practice and professional growth.
- Strong organizational, administrative and interpersonal skills.
- The ability to effectively communicate cross-functionally within multiple teams and build relationships with key constituents and stakeholders.
- This role will require working hours outside of school office hours: often evening events; _occasionally going offsite to document student programs; and occasional morning and weekend commitments._
- This job profile outlines the key responsibilities for the roles and is not meant to be exhaustive. This will include performing the administrative and related tasks or any other responsibilities required to reasonably meet the needs of St. John’s School, including, but not limited to the general duties outlined in the position profile._
- It should be understood that the activities, responsibilities and obligations of this position may be modified from time to time, through discussion between the direct supervisor and the employee, in order to effectively meet the requirements of the School. On rare occasions where there are urgent needs at the School, an employee may be assigned to temporarily backfill role(s) critical to the school’s operations and business continuity._

**Success Measures**
- Parents' understanding of how we are fulfilling the school’s Mission, Vision and Values.
- Audiences understand and connect with our educational program.
- Increased readership and engagement.
- Social medi