Content Manager

2 weeks ago

Vancouver, Canada VoPay International Inc. Full time

**About VoPay International Inc.**

Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. VoPay provides secure, data-driven API payment infrastructure and embedded solutions to software platforms and enterprises across North America. At the heart of VoPay's offering is a multi-tenancy architecture fused with a comprehensive payment engine, epitomizing the concept of Fintech-as-a-Service.

**The Opportunity**

**Key Responsibilities**:
**Content Strategy Development**:

- Establish clear content goals, objectives, and measurable proof points for campaigns and broader initiatives.
- Collaborate with product marketers, and performance teams to create cohesive content plans aligned with campaign objectives.
- Develop persona-based content strategies to ensure content resonates with target audiences.
- Identify trends and opportunities through market data and customer insights.
- Focus on mobile responsiveness to cater to modern consumption habits.

**Content Creation and Execution**:

- Leverage video production and storytelling techniques to create compelling, engaging content for modern audiences.
- Plan and oversee the editorial calendar and content roadmap.
- Tailor content to target audiences, ensuring it meets their needs and preferences.

**Content Standards and Quality Control**:

- Design and enforce editorial standards for consistency across platforms and channels.
- Oversee the creation of diverse content formats, including articles, blog posts, videos, and infographics, ensuring alignment with brand guidelines, style, and tone.
- Ensure all content aligns with relevant regulations such as CASL, PIPEDA, GDPR and CCPA to protect both the brand and its consumers.

**Search Engine Optimization (SEO)**:

- Use SEO best practices to create effective content strategies that enhance visibility and search rankings.
- Optimize existing content to meet SEO standards and emerging trends.

**Performance Analysis and Optimization**:

- Track and evaluate key performance indicators (KPIs) to measure content strategy success.
- Analyze data and user feedback to inform future content initiatives.
- Calculate content ROI and adjust strategies to improve outcomes.

**Governance and Consistency**:

- Develop SOPs and enforce guidelines for content tone, style, and voice to ensure consistency across all outputs.



**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5 years of experience in content strategy, content marketing, or a similar role.
- Strong writing, editing, and storytelling skills with the ability to adapt content for various audiences and channels.
- Proficiency in SEO, keyword research, and analytics tools (e.g., Google Analytics, Ahrefs).
- Proven ability to develop content that drives measurable business outcomes.
- Strong project management skills, including maintaining calendars and meeting deadlines.
- Knowledge of content trends, consumer behaviour, and emerging marketing technologies.
- Experience with content management systems (CMS) and marketing platforms (e.g., HubSpot, WordPress, Hootsuite).
- Exceptional leadership, communication, and critical-thinking abilities.
- Experience working in SaaS or Fintech companies is strongly preferred.
- Comfortable working in a fast-paced mid-level startup environment

Pay: $65,000.00-$75,000.00 per year

**Benefits**:

- Dental care
- Extended health care

Work Location: In person

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