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Marketing and Sales Manager

4 weeks ago

Britannia Beach, Canada Britannia Mine Museum Full time

**Application Deadline: November 6, 2025**

**The Museum’s Mission**

The Britannia Mine Museum is a self-sustaining, non-profit organization, that creates accessible learning experiences to inspire discovery and connection through guided interpretive programming, self-exploration opportunities, and the preservation of our historical site and artifacts.

**Summary of Role**

The **Sales and Marketing Manager**will operate within a satellite cross-functional organizational structure, where departments and teams are organized around key functions and strategically aligned goals, rather than being siloed. With the guidance of the Director of Growth and Development the Sales and Marketing Manager will lead efforts in driving revenue growth, increasing brand awareness, and promoting the museum's rich history and visitor experience.

Key elements of the role include: supporting daily sales and marketing operations, managing campaigns, corporate relations (including donors and membership) and providing essential analytics, content creation, and sales activities.

This role connects strategy with execution, ensuring campaigns are delivered on time, within budget, and deliver measurable results. With guidance from the Director of Museum Growth and Development, the **Sales and Marketing Manager**plays a crucial role in streamlining workflows, managing the sales and marketing team and enhancing the museum’s overall presence across both digital and analog spaces to attract and increase visitation.

The **Sales and Marketing Manager**will work closely in a cross-functional capacity with internal teams and external stakeholders to create innovative strategies to attract visitors, donors, and corporate sponsors while maintaining a strong and engaging presence in local, national and international markets.

The Museum welcomes resumes from individuals who are part of an equity deserving group.

**Key Responsibilities**

**1. Team Leadership and Management**

  • Lead, mentor, and support a small team of marketing and sales professionals, fostering a collaborative, high-performance culture.
  • Align marketing and sales functions to ensure consistent messaging, shared goals, and coordinated execution.
  • Set clear objectives, define performance metrics, and conduct regular check-ins to track progress against departmental priorities and organizational targets.
  • Manage daily operations and team workflows, ensuring clarity of responsibilities, efficient communication, and timely completion of deliverables.
  • Provide ongoing feedback, coaching, and professional development opportunities to support employee growth and engagement.
  • Maintain organized documentation, project trackers, and reporting dashboards to provide leadership with clear visibility into priorities and outcomes.

**2. Marketing, Campaigns, and Communications**

  • Oversee the planning, development, and execution of marketing campaigns across digital and traditional channels, under the strategic direction of the Director of Growth and Development.
  • Direct the creation of advertising, content, and promotional materials, ensuring brand consistency and alignment with the Museum’s voice and values.
  • Collaborate with programming, education, and events teams to promote exhibitions, public programs, and community events.
  • Manage agency, vendor, and media relationships; review and approve creative briefs, media plans, and deliverables within agreed budgets.
  • Monitor and report on campaign performance, using data and analytics to inform recommendations and resource allocation.
  • Ensure all materials and communications reflect the Museum’s commitment to diversity, inclusion, accessibility, and reconciliation.

**3. Sales and Partnership Development**

  • Develop and implement sales strategies, in collaboration with the Director of Growth and Development, to grow attendance, group bookings, memberships, and special event sales.
  • Build and maintain relationships with travel trade, corporate partners, and community organizations to expand distribution channels and visibility.
  • Identify and coordinate sponsorship, donor, and promotional opportunities aligned with Museum priorities.
  • Negotiate partner agreements and travel trade contracts within established pricing and service frameworks.
  • Support cross-department collaboration with Retail, Café, and Education to develop integrated sales and promotional initiatives.
  • Represent the Museum at trade shows and tourism industry events to promote programs, build relationships, and generate leads.

**4. Digital Systems, Analytics, and Compliance**

  • Evaluate campaign data, web analytics, and conversion metrics to optimize marketing and sales performance.
  • Ensure accuracy, data integrity, and adherence to privacy, accessibility, and advertising standards.
  • Assist in developing and tracking the departmental budget to support effective allocation of resources and return on investment.

**Key Qualities**

  • Strong leadership, interpers