Strategist

Oh, hello there master of strategery

Funday is a full service agency made up of people who are friendly and hardworking in equal measure. Inspired by an unrelenting belief that having fun is integral to creativity, we like to say we're all about fun and brains. You know, that sweet spot between where pretty and performance meet and where insight and imagination produce the entirely unexpected? That's where we thrive.

Strategist

As a strategist you will report to the Strategy Director. You bring key strategic thinking and guidance to our team. You'll be comfortable communicating your findings to varying audiences—from your lead to the creative team. You're skilled in business analysis, qualitative consumer research, and brand and campaign strategy. Most importantly, you live and breathe insights — about a client's business, their competitors, and their customers.

Location – You will work remotely from anywhere in AB, BC or ON

What you'll do

• Partner with internal teams to run quantitative and qualitative research that uncovers meaningful insight
• Monitor social listening and performance data to spot patterns, traction, and real opportunities
• Synthesize research into sharp insights and write creative briefings that give teams clear direction
• Dive deep into clients, categories, and competitors to understand what's happening and why it matters
• Break down competitive best practices and build benchmarks that help guide decision-making
• Audit brand ecosystems across digital touchpoints and evaluate what's working (and what's falling flat)
• Identifying where and how to connect to trends, and consumer motivations and behaviours to strengthen a client's presence and marketing mix
• Work across multidisciplinary teams to shape and implement strategy from idea to execution
• Plan and execute research activities: stakeholder interviews, consumer research, competitive analyses, and more
• Turn data into stories by communicating findings clearly to clients and internal teams
• Provide strong strategic POVs that help clients understand their direction and potential
• Co-create brand and digital strategy with the team, ensuring clarity and consistency across deliverables
• Define measurement strategies that help evaluate and evolve brand and digital performance
• Show clients the value of strategy through smart thinking, clear rationale, and effective storytelling
• Bring thought leadership to the table across research, consumer insight, measurement, and planning

What you'll need to succeed

• Minimum 3-5 years of related experience in strategy, brand planning, business analysis, qualitative research or equivalent
• 2-3 Experience in an advertising agency
• Experience developing and presenting proposals and presentations for clients
• Ability to communicate complex subject matter, both verbally and written
• Ability to turn insights into clear narratives and actionable recommendations
• Experience with qualitative and ethnographic research, driving the creation and implementation of digital design personas
• Experience in marketing research and sciences to establish and analyze complex studies
• Comfortable collaborating with colleagues at all levels
• Strong multi-tasking and flexibility skills
• Curiosity, hunger to learn, and a proactive approach to problem-solving
• A mix of analytical and creative thinking. Someone who can bridge data and ideas
• The ability to spot what feels real, compelling, and culturally relevant
• Comfort working in a fast-paced, fun, brains-on environment

You'll want to read this part

• Where you live & can work matters: If you live in Canada, are able to work here, and you are in one of these provinces: BC, AB, or ON - please apply Otherwise, we're sorry, we're not set up to support staff outside of these regions.
• Lots of postings - only 1 role
• We post the same role in multiple locations to help us cast a wide net.
• We are posting a Senior Strategist and a Strategist role in each location to cast that net wider.
• Applying to each location for a posting will not increase your chances. Now that we've saved you some time, go do something fun
• This posting is for an existing vacancy we are looking to fill immediately and not a prospective future role (i.e. we're saying this isn't a ghost job).

Come be a Funatic

We believe you won't perform at your best if you're not having fun. And you can't have fun if you're not performing. We believe that this creates the best client + agency relationships, and is the best way to make great work.

We believe in respect, inclusivity, kindness, equity, and equality. We want to make a positive impact. We believe that collaboration is the fun part of being at work. We strive to create a culture in which "we" is more important than "me".

Apart from loving terrible fun puns, we're a start-up, and we're growing fast – which means you'll have a chance to make your mark and grow with us. We're also almost 100% remote, and that might not appeal to everyone – but if you value flexibility, it's perfect.

Join us.