SEO Content Writer

3 days ago

Mississauga, Canada Packetlabs Full time

**Mission of the SEO Content Writer**

Packetlabs is seeking a highly skilled and creative SEO Content Writer to join the Marketing Team. In the role. This individual will work closely with our Digital Marketing Specialist and Paid Media Specialist to create compelling and optimized cybersecurity-themed content. The content will align with Packetlabs’ brand guidelines and resonate with the target

**The Role**:

- Responsible for creating thoughtful and compelling writing content that helps position Packetlabs as the thought leaders in the cybersecurity space
Implements research on target audiences and stays up-to-date on industry trends, identifies internal link-building opportunities and connects with potential partners for guest blog
opportunities
- Utilizes Google Analytics to understand the target audience and achieve high SERP rankings, conducts competitive analysis and uses tools such as SEM Rush, Moz, and Google Keyword Planner to identify search trend
- Supports Digital Marketing Specialist in SEO strategy and keyword planning, applies core SEO and SERP principles, including internal linking and keyword optimization into all content
- Works with Paid Media Specialist for optimization, collaborates with cross
- functional teams to understand business goals and creates content that aligns
Addresses challenges by highlighting the benefits of Packetlabs’ services, rather than listing features
Creates weekly reports on SEO rankings, Average Position, Visibility Score, and Targeted
- Keywords Rankings for the Digital Marketing Manager

**The Requirements**:

- 3 - 5 years of proven B to B experience successfully increasing leads by writing creative and engaging content that resonates with the target audience
- Bachelor’s Degree in Marketing, Journalism, Communications, or a related field
- A strong background in SEO (SEO certification is an asset), ability to write content for a specific audience, buyer persona, archetype or core customer
- Experience in integrated content writing to drive traffic flows, collaborates with the marketing team to expand on brand voice and tone guidelines
- Has written website content for SERP, applies core SEO and SERP principles, including internal linking and keyword optimization into all content, highly organized and able to follow and monitor a keyword strategy and schedule
- Proven track record using keywords effectively in content, both in the body and in subheadings, excellent knowledge of English grammar, punctuation, and style
- Able to use CMS and CRM/Contentful and Hubspot, for uploading blogs and posting on social channels
- Naturally curious about technology and able to learn new technical concepts quickly, ability to write evergreen and timely content using SEO best practices

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