Manager, Digital Analytics

Würth Canada is on an exciting journey of transformation and growth. We are building a high-performance organization which is vision and purpose driven built on humanistic values
- achievement, trust, respect, integrity, accountability, and affiliation. Wurth Canada promotes a strong culture that possesses authenticity, encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be part of a bold transformation and grow personally and professionally on this journey we have an exciting opportunity for you

Are you looking for a new and challenging career as a Digital Analytics Manager with a growing and fast-paced company? Are you looking for an opportunity to capitalize on your critical thinking and ability to sniff out opportunity? Do you share the company’s Corporate Values such as customer centricity, achievement, honesty, integrity, mutual respect, and accountability?

Then we have the perfect fit for you

**What Wurth Canada can offer**:

- Strong compensation.
- A corporate recognition platform that promotes encouragement and collaboration providing both intrinsic recognition as well as monetary rewards.
- An open-door environment that promotes close collaboration within all levels of the organization
- A dynamic environment with opportunities for growth in a respectful and bold organization that promotes achievement and rewards accountability.
- A Monday to Friday opportunity that values the integration of work and life, providing flexibility within the day-to-day role for a hybrid position (1 day a week at Head office in Guelph, ON, on average).
- Group Benefits Program and Pension Plan.
- Coaching, mentoring and continuous support from our management team.
- Continued professional development with in a privately owned global company that offers both stability and growth opportunities

**About the Role**
- Hold responsibility for all digital analytics tools (Adobe stack) including supporting the implementation of analytics tracking codes and ensuring quality assurance while ensuring you stay up to date with cutting-edge best practices in digital analytics enablement such as event-driven data layer standardization, Adobe MarTech integration, etc.
- Lead the implementation and migration of digital analytics tools (Adobe Analytics, Adobe Tags, AT, AAM) for the new/existing web properties
- Provide data and analytics to drive business insights, strategy and optimization opportunities that will generate quantitative information and insights capable of producing revenue, performance improvements, and evolve digital strategies.
- Create and deliver targeted stakeholder presentations, dashboards, and data visualizations that surface key observations, learnings, and recommendations
- Track and share insights for web analytics (visitors, bounce rate, page views, session duration, Top traffic source, Interactions per visits, device source, exit rates, etc.)
- Provide post-mortems and analysis of key marketing events, campaign experience journey, functionality enhancements, promo code and free ship offers

**The Knowledge and Experience you bring to the role**:

- Degree in e-Commerce, Mathematics, Analytics or a related field (experience with data science is greatly preferred)
- A minimum of 2 years of experience in digital analytics such as Adobe Analytics, focusing on measurement of digital performance, data integration and development
- Strong Microsoft Office skills, advanced Excel and Power BI is an asset
- Advanced knowledge of dynamic tagging solutions (Adobe Tags and Adobe Launch)
- Knowledge of CMS platforms and Ecommerce web sites.
- Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from support staff to senior executives within and outside of the company.
- Strong intellectual curiosity and business acumen with a proven record of executing analyses to inform business strategy
- Understanding of SEO/SEM, Digital Advertising, Ecommerce business metrics is an asset

We are one of over 400 subsidiaries of the **world’s largest fastener company **- the Würth Group. Our parent company, the Würth Group is a family owned globally operating sales organization with over 82,000 employees in 80 countries. Wurth’s line of products ranges from: screws, tools, chemical products, occupational safety, and more

Our Wurth sales team caters to clients from a range of different industries such as: _Automotive
- dealerships, garages and body shops, Cargo - heavy-duty equipment (farming/agriculture, trucking, construction leasing) municipalities, Metal - fabrication, welding, HVAC/plumbing, manufacturing etc., Construction - General Contractors, and On-Site). _We invite you to bring your aspirations, passion and drive and join us on this journey of sales transformation and growth.

Würth Canada is an equal employer and encourages/promotes a diverse workfo