Assistant Manager, International Digital Marketing and Communications

**Department**: Admission Services
This position is represented by the agreement between the Professional Staff Association and the University of Guelph

Temporary full-time from 07/07/2025 to 05/01/2026

**General Purpose**

The University of Guelph is seeking an **Assistant Manager, International Digital Marketing and Communications** to lead digital engagement strategies that attract and support international undergraduate students from their first inquiry through to enrolment.

Reporting to the Manager, Marketing and Communications, this role is key to achieving international enrolment and revenue goals. The Assistant Manager will develop and manage digital communications plans, lead generation efforts, drip campaigns, and web content, with the goal of increasing international inquiries and applicants. Strong writing skills, SEO knowledge, and project management abilities are essential.

**Duties and Responsibilities**
- Serves as Slate CRM super-user for International Recruitment and Admissions, managing day-to-day operations, data consistency and integrations with the website and portal.
- Coordinates outbound communication across CRM (Slate), and other systems.
- Monitors digital trends and applies insights to enhance user engagement and support international branding.
- Leads digital content strategy with international focus, ensuring alignment with enrolment priorities and analytics-based evaluation.
- Writes, edits, and optimizes website and direct marketing content; proofreads and ensures AODA and brand compliance.
- Collaborates with the International Recruitment and Admission team and the Assistant Manager, Digital Strategy to produce strategic, market-specific content.
- Develops CRM-driven, measurable campaigns and regular performance reports.
- Oversees social and web content production, assigns tasks to student staff, and manages project intake processes.
- Works with the Central Communications and Marketing team to track performance of paid digital campaigns (e.g., BridgeU, Carnegie Dartlett, CollegeBoard).
- Guides content creation in collaboration with internal stakeholders and student/alumni storytellers.
- Recommends improvements to digital user experience based on analytics, trends, and user journey mapping.
- Leads recruitment-focused webinars and online chats, adapting content to student and parent inquiries.
- Hires, trains, and supervises 1-2 co-op or work-study student staff when available.
- Develops CRM-specific training materials and SOPs.
- Supports university-wide recruitment events such as the Ontario Universities’ Fair and Fall and Spring Open Houses.

**Requirements**:

- Undergraduate degree and a minimum of 2 years of relevant experience.
- Experience managing CRM systems (Slate preferred) with a focus on digital content and campaign strategy.
- Strong understanding of content lifecycle: development, implementation, optimization, and performance analysis.
- Proven ability to lead cross-functional digital projects in a higher education or complex institutional environment.
- Knowledge of SEO best practices and experience using analytics tools (e.g., Slate reports, Google Analytics) to drive data-informed decisions.
- Familiarity with digital media platforms and international student recruitment tools (e.g., OUAC, Common App, BridgeU, Cialfo, Unifrog).
- Experience designing and executing user journeys, automation flows, and drip campaigns within a CRM.
- Understanding of AODA compliance and accessibility standards in digital communication and design.
- Excellent collaboration and communication skills; ability to work with stakeholders across departments and vendors.
- Ability to train and supervise student staff, develop learning objectives, and manage workflow in a mentorship setting.
- Strong organizational and project management skills with the ability to balance competing priorities and deadlines.
- Familiarity with content management systems, HTML basics, and digital asset development.
- Commitment to staying current with emerging digital trends, tools, and strategies in international higher education marketing.

**Why choose the University of Guelph?**
- ** Comprehensive Extended Health Care Benefits**: Immediate enrollment to cover yourself and your family.
- ** Time Off**: Generous vacation allocation, floater days, and paid time off during December closure.
- ** Wellness**: Flexible spending credit for health, wellness, or professional development.
- ** Learning & Development**: Professional growth opportunities and access to learning resources.
- ** On-Campus Activities**: Discounts on food and apparel, fitness programs, networking events, and team-building opportunities.
- ** Improve Life**: Contribute to meaningful work that turns knowledge into action.

The University provides a flexible work arrangement. This position is required to be fulfilled both remotely and on-campus (Guelph Campus).

Employee Type: Temporary
Position Number: 10912421
Classification: