Marketing and Social Media Coordinator

1 week ago


Scarborough, Canada Daan Go Cake Lab Full time

Daan Go Cake Lab is where creativity meets flavour Founded by MasterChef Canada winner Christopher Siu, we specialize in fun, vibrant, and Instagrammable cakes, pastries, and desserts inspired by Asian flavours. We’re looking for a **social media guru** who loves all things food, content, and community engagement to help us grow our brand

**Responsibilities**:
**Content Creation**
- Plan, shoot, and edit fun, high-quality photo and video content (Reels, TikToks, stories, etc.)
- Capture behind-the-scenes moments, product features, and customer joy at our stores or kitchen
- Ensure everything feels _very_ Daan Go—playful, premium, and irresistibly shareable

**Social Media Management**
- Post regularly on Instagram, TikTok, and Facebook with thoughtful timing and strategy
- Write catchy, on-brand captions and choose relevant hashtags
- Maintain a content calendar and keep media assets organized

**Community Engagement**
- Respond to comments and DMs in a warm, friendly voice
- Engage with local creators and customers to build our community
- Find and support user-generated content, fan reposts, and sweet shoutouts

**Campaign & Collab Support**
- Assist in launching seasonal promos, giveaways, and influencer collabs
- Brainstorm creative, social-first ideas with the marketing team
- Track content performance and share learnings to help us keep improving

**Analytics & Trendspotting**
- Monitor insights and engagement metrics
- Keep tabs on trending audio, food content, and social memes to keep us fresh and fun

**Qualifications**:

- A dessert lover with a strong creative eye and a camera roll to prove it
- You get social media—it’s where you live and where you thrive
- You’re detail-oriented, organized, and love a good checklist
- Experience with video editing apps (CapCut, InShot, Premiere, etc.) is a bonus
- Excellent research skills with the ability to analyze data effectively.
- Strong proofreading skills with attention to detail in all written communications.
- Ability to work collaboratively within a team environment while also being self-motivated.
- Thrive in spontaneity

**Job Types**: Full-time, Part-time, Permanent

Pay: From $17.20 per hour

Expected hours: 20 - 30 per week

**Benefits**:

- Dental care
- On-site parking
- Store discount

Flexible language requirement:

- English not required

Schedule:

- 4 hour shift
- 8 hour shift
- Day shift
- Monday to Friday
- Morning shift
- Weekends as needed

Application question(s):

- Which days of the week (and what times) are you able to work?
- Are you working anywhere else right now?
- When are you able to start working here?
- How many hours are you looking to work per week?
- Please list any social media handles you've managed, or prepare a portfolio of any previous works you can show us.

Work Location: In person



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