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Social Media Specialist

3 weeks ago

Québec, Canada WSP Full time

**WSP **is one of the world's leading professional services firms. Our purpose is to future proof our cities and environments.

We have over 65,000 team members across the globe. In Canada, our 12,000+ people are involved in everything from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transportation networks, from finding new ways to extract essential resources to developing renewable power sources for the future.

The excellence we bring to our work and to our workplace has been recognized far and wide. We are among the LinkedIn Top 25 Companies two years in a row, one of the Top 100 Sustainable Companies in the World (and among the Top 10 in Canada), and we earned Platinum Elite Recognition through our participation in more than half of Canada's Top 100 Infrastructure Projects.

At **WSP**:

- We value our people and our reputation
- We are locally dedicated with international scale
- We are future focused and challenge the status quo
- We foster collaboration in everything we do
- We have an empowering culture and hold ourselves accountable

**MONTREAL | TORONTO | CALGARY | VANCOUVER**:
***The Opportunity**:
This position is a mix of content production, strategy and copywriting. The Social Media Specialist will play a key role in supporting the Manager, Global Social Media Strategy to develop and deliver WSP’s Global social media strategy and standards.

In this role, you’ll be writing, planning and developing social content You have an affinity for words and love a good content calendar. You have an editorial mindset and know how to distill complex content into social soundbites that resonate with a global audience. You’re curious about how our content is performing and how to drive social media engagement. You are comfortable writing how-to guides and can work with the team to create high-quality resource material.

**Why WSP?**:

- We value and are committed to upholding a culture of **Inclusion **and **Belonging**:

- Our **Flexible Work Policy** - we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours. We will support you on and off the job so you can be fully present in both your work and home lives.
- Our **Hybrid Work Policy**:

- a combination of in-person and remote working, enables us to purposefully think of how we work, who we need to work with, and where the work should be done.
- A **Canadian **success story - we're **proud **to wear the red and white of this beautiful country and show the world what Canada has to offer.
- **Enhance **the world around you - from the environment to the highways, to the buildings and the terrain, WSP is the fabric of Canada.
- **Outstanding** career opportunities - we're growing and pushing ourselves every day to be greater than yesterday - we're open to **your **ideas and trying **new **things.
- A phenomenal **collaborative **culture and a workforce filled with genuinely **good people** who are doing humbly important work. Come find out for yourself what it's like to be a part of our journey.

**We offer attractive pay, flexible work options, a great corporate culture, comprehensive and employee-focused benefits including virtual healthcare and a wellness platform as well as great savings programs, and a clear vision for the future.**

**#WeAre**WSP**

**A day in the life**:

- Works with the Manager, Global Social Media Strategy to develop social media content
- Writes engaging social media copy and implements best practices
- Coordinates the development of engaging content for social media platforms
- Manages the social media content calendar
- Provides community management, interacting with followers and responding to social media messages, inquiries, and comments
- Run paid social media marketing campaigns, prepare campaign reports
- Track channel health metrics, through establish scorecard methodology
- Measure post engagement, report analytics and make recommendations for improvement
- Support in managing our Social Media Management platform (Sprout), including campaign tagging, listening, reporting and calendaring
- Monitor social media channels for industry trends

***What you'll bring to WSP...**:

- Minimum of five years of relevant work experience in corporate communications and in a business/professional services environment
- Bachelor's degree in journalism, marketing, or communications
- Strong writer who can craft quality content
- Excellent editing skills
- Excellent time-management and organizational skills
- Strong understanding social media tools, platforms and best practices
- Ability to work independently and the confidence to make recommendations
- Critical thinker with strategic mindset and strong editorial and reputational judgment and issues management experience
- French an asset, but not required

Health and Safety is a core paramount value of WSP. Given the importance of keeping one another safe and the growing lis