Marketing Automation Specialist

Mississauga, Ontario
Marketing Communications

**Reports to**: Senior Marketing Manager of Marketing Concepts, Media Relations, and Marketing Automation

**Summary (Purpose or Mission)**: The Marketing Automation Specialist is responsible for the strategic operational utilization of the marketing automation platform and related campaigns for Festo and takes direction based upon input from relevant stakeholders and the North American Senior Marketing Manager. This role is responsible for the creation of marketing automation campaigns to increase

**Location**: Mississauga

**Travel Expectation**:10%

**Duties of this Job Include**:

- Responsible for the development and creation of marketing automation campaigns and tracks with the goal of contributing to sales success and conversion rates, and overall marketing KPIs.
- Maintain marketing automation integration with CRM, assist in the integration of additional platforms into the marketing platform and communicate the needs from a local perspective to HQ for enhancement as required.
- Manage internal (and external) campaign lists, ensure data quality, and understanddata synchronization processes to and from the CRM system and other data lakes.
- Assist in maintaining quality of marketing data including compliance with corporate privacy regulations (CASL, GDPR, CAN-SPAM, etc.) and keep current to industry changes.
- Develop and maintain use cases for Festo’s marketing automation platform based on best practices, market needs and data analytics.
- Be the resident expert on the Festo marketing tool (Oracle Eloqua) with respect to supporting and driving all efforts ad processes, proactively researching, and implementing the latest best practices, strategies, and industry standards from within and external to Festo.
- Routine analyze and report on key performance metrics and make recommendations including optimizing click-through and conversion rates.
- Create and disseminate marketing automation campaign reports with insights to all relevant stakeholders.
- Support essential marketing operational process related to lead management: lead generation, lead nurturing, lead scoring, segmentation, and reporting within SAP CRM.
- Work closely with lead management stakeholders, sales channels, and web analytics experts.

**Knowledge, Skills and Experience**:

- Bachelor’s degree in Marketing, Communication, Business, or related field.
- Experience with HTML, CSS, JavaScript a plus.
- Proficient in MS Office (Outlook, Word, PowerPoint, Excel, SharePoint, and Teams).
- Experience in extracting and presenting data in a meaningful and empowering manner (utilizing PowerPoint and Excel).
- Excellent communication skills (verbal, written and listening).
- Excellent client service skills.
- Collaborative mentality with the ability to build relationships and inspire teamwork.
- Excellent organizational, planning, and interpersonal skills.
- Ability to quickly adapt and change to a continuously evolving market.
- Ability to prioritize and manage multiple tasks simultaneously with quality and efficiency.
- Ability to focus on deadline and deliverables.
- Bilingual in English and Spanish and/or French is an asset.
- Enjoys working in a hybrid work environment (remote and in office).

**This is a summary of the position profile only and is intended to summarize the position requirements.**

**Festo Inc. is committed to ensuring equal employment opportunity. All employment decisions, policies and practices are in accordance with applicable federal and provincial employment laws.**

**Job Types**: Full-time, Permanent

**Salary**: From $65,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Mississauga, ON L4W 5G4: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Mississauga, ON L4W 5G4