(Canada) Sr. Marketing Automation Specialist

Position Summary:The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.Key Responsibilities:Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting. Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policiesWork alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs. Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units.Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack. You'll work cross functionally with:This role will require strong interpersonal skills to collaborate with teams within Marketing, cross-departmental stakeholders, agency partners and suppliers.Your success will be measured by: Ensure shared service SLAs and shared understanding expectations are met 90-100% Customer Satisfaction rate of 85%+Required Education:Diploma, degree or relevant certifications5+ years of experience in similar roleRequired Experience:Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques.Proficient at managing multiple projects concurrently.Strong communication skills and comfortable working with colleagues at all levels of seniority within the companyMust have a sharp attention to detail.Strong inter-personal skillsStrong analytical skillsFocus and on data driven insights and outcomes.Skills/Behaviors: Hands-on experience in Marketo and SFDC integrations. Marketo Certified Expert certification. Salesforce certification is an asset. Interested in sharing knowledge of Marketo and the power of marketing automation with others.Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions. Technically capable, excellent communicator, and a desire to improve processes. Solution oriented with strong problem-solving skills. Understands business requirements and can translate those requirements into technical specifications. Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies. Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others. Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships. Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals.Current certification or experience with Google Analytics and Data Studio reporting is an asset. AI Fluency and/or use of M365 CopilotProficiency in leveraging LeanData for lead routing, matching, and attribution is an asset.Knowledge:Working knowledge of content management/project workflow management tool an assetProficient in Microsoft officeProven project management understandingUnderstanding of requirements to complete a marketing asset within all channels$80,000 - $87,000 a yearAt PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $80,000 - $87,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.