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Consultant Marketing Analytics

3 weeks ago

Thornhill, Canada CAA Club Group Full time

**About Us**:
As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.

**Who we are**:
Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion
- At CCG, we are committed to delivering an exceptional Associate experience. We offer:

- Work-life harmony with access to an award-winning holistic wellness program,
- Continuous learning through our robust corporate curriculum and education reimbursement program,
- Incredible rewards, travel incentives, and product and service discounts,
- Pay-for-performance and best-in-class recognition programs, and
- Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs

**Position Details**:
**What you will do**:

- Work independently and provide analytical & consultation work to Marketing to meet business objective.
- Provide Business as Usual supports in target audience selection, hypothesis testing and statistically-proven experimental design, campaign list generation and performance reporting, customer profiling, post campaign analysis and insight delivery.
- Assist the Manager in the analytical project in-take process. Provide valuable insights to assist the integrated campaign measurement plan creation.
- Follow up with clients to ensure agreements and commitments are fulfilled and deliverables are on time and error free.
- Provide guidance and assistance to junior Analysts when needed.
- Develop robust and user-friendly Power BI reports and dashboards for campaign performance tracking or day-to-day business operations.
- Lead routine report automation to minimize manual maintenance efforts.
- Facilitate marketing LOBs in the adoption and implementation of customer segmentation, Marketing predictive models and analytical tools built by the team. Being an advocator and facilitator of the member-centric strategy.

**Who you are**:

- Bachelor’s degree in Mathematics, Statistics, Engineering, Commerce, or Analytics.
- 5+ years of analytics experience in campaign targeting, opportunity identification, hypothesis testing and experimental design (target vs. control), list generation, reporting, post campaign analysis with insights.
- 5+ years of marketing analytics experience in retail, travel, insurance, CRM or loyalty.
- SAS Certified Advanced Programmer (SAS 9).
- 5+ years of SAS/SQL programming with large database.
- Highly collaborative with excellent communication and story-telling skills - a true bridge between data and business.
- 5+ years of BI reporting and visualization tools such as Microsoft Power BI or Tableau.
- Knowledge of predictive modeling is an asset.

**Our Commitment**:
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.