Digital Ads Executive

**Job Description: Advertising Executive at RemitBee**

**Position**: Ads Executive
**Location**: 2 Robert Speck Pkwy #620, Mississauga, ON L4Z 1H8, Canada
**Employment Type**: Full-Time

**About RemitBee**:
RemitBee is a leading online money transfer service provider, committed to making international remittances easier, faster, and more affordable. Our innovative platform ensures secure and reliable transactions for our growing customer base. We are looking for a talented Advertising Executive to join our dynamic team and drive our digital marketing efforts.

**Key Responsibilities**:

- **Develop and Execute Ad Campaigns**: Create, manage, and optimize advertising campaigns across Google Ads, Facebook Ads, LinkedIn, and Bing to maximize ROI and achieve business goals.
- **Analyze and Report Performance**: Monitor and analyze the performance of advertising campaigns using tools such as Google Analytics, providing regular reports and actionable insights to improve campaign effectiveness.
- **SEO Integration**: Collaborate with the SEO team to integrate SEO strategies into paid campaigns and identify opportunities for organic growth.
- **Budget Management**: Allocate and manage advertising budgets efficiently, ensuring optimal spend across various channels.
- **A/B Testing and Optimization**: Conduct A/B testing on ad creatives and landing pages to enhance conversion rates and overall campaign performance.
- **Market Research**: Stay updated with the latest trends and best practices in digital advertising and implement them to keep our campaigns ahead of the competition.
- **Cross-Functional Collaboration**: Work closely with the content, design, and product teams to ensure consistent messaging and branding across all advertising materials.

**Required Skills and Experience**:

- **Expertise in Google Ads and Facebook Ads**: Proven experience in creating and managing successful campaigns on these platforms.
- **Proficiency in LinkedIn and Bing Ads**: Ability to develop and optimize campaigns on LinkedIn and Bing for targeted audience engagement.
- **SEO Experience**: Understanding of SEO principles and experience integrating SEO strategies into paid advertising campaigns.
- **Analytical Skills**: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- **Technical Proficiency**: Familiarity with advertising tools and platforms, including Google Analytics, Google Tag Manager, and Facebook Business Manager.
- **Creative Thinking**: Ability to develop compelling ad copy and creative strategies that resonate with target audiences.
- **Project Management**: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- **Communication Skills**: Excellent written and verbal communication skills for effective collaboration with team members and stakeholders.

**Preferred Qualifications**:

- 3-5+ years of experience.
- Experience in the B2C industry.
- Certification in Google Ads, Facebook Blueprint, or similar credentials.
- Knowledge of additional digital marketing channels and tools.
- Experience in the financial services or fintech industry.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative environment.
- Professional development and growth opportunities.
- Collaborative and supportive team culture.

Pay: $60,000.00-$75,000.00 per year

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Google Ads: 3 years (required)
- Facebook Advertising: 2 years (required)
- Digital marketing: 2 years (required)

Application deadline: 2024-09-15