Senior Paid Ads Specialist

Senior Paid Ads Specialist Base pay range: CA$65,000.00/yr - CA$75,000.00/yr Salary: $65,000 - $75,000+ + 10% annual bonus Benefits Extended health care On-site parking Paid time off About BoomerangFX BoomerangFX is more than just a SaaS tech company – we are North America’s fastest growing cloud-based enterprise software and digital marketing company on a mission to transform the cosmetic, aesthetic and elective procedure industry. Our company is well-funded by international private equity, we have a market opportunity that is rare in its scale and powered by a strong business model and an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology startups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace. Job Overview BoomerangFX, an innovative medical software company located in Mississauga, ON, is looking for a Senior Google Ads and Facebook Ads Specialist with 5+ years of Paid Ads experience, active Google Certification(s), including some experience with Bing Ads and/or TikTok ad platforms and an interest in the cosmetic surgery industry. This is a permanent role with exciting opportunities for growth, we are expanding quickly Responsibilities Finalize and expand templates as required for rapid new client onboarding. Monitor KPI performance frequently to lead the necessary optimizations and account performance. Coach and collaborate with your experience and ideas across a team of specialists. Develop error-free original copy with relevant imagery, videos, etc. for display media. Grow revenue through lead generation through the lowest cost-per-lead media. Increase clients by generating quality leads and measuring the ROI. Utilize Asana software for project assignment, due dates, and team communications. Qualifications Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement. 5+ years of Google Ads (primary), Facebook and Remarketing. Preference to Lead Generation, not e-commerce, and proven quantitative results, e.g., 50% decrease in CPL, 25% higher conversion rates. Experience with A/B testing is required. Proven experience using Facebook ads for B2C within healthcare industry, a plus. Experience with programmatic ad placements is beneficial or running brand campaigns. Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks. Knowledge and appreciation of the cosmetic industry. Ability to create and optimize digital assets (text ads, responsive display ads and video ads) using templates. Proven success in driving quality B2C traffic, increasing consumer interest and growing revenue for clients. Balancing a portfolio of clients across multiple platforms while maintaining budget thresholds. Basic understanding of online medical policies, copyright and privacy laws. Experience: Facebook Advertising: 5 years (preferred); Google Ads: 5 years (preferred); North American: 5 years (required); PPC ads: 5 years (preferred). What Is In It For You Entrepreneurial Mindset: We believe in creating an environment that encourages ownership, innovation, and collaboration. Growth-Driven: We foster a collaborative culture where every team member is valued. You’ll work alongside passionate individuals who are committed to mutual growth, learning, and achieving goals together for a company headed towards IPO. Competitive Salary and Benefits: We offer a competitive salary with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses. High performers are celebrated and rewarded: With a results-driven culture, you’ll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities. This role is ON‑SITE in Mississauga, ON. Are you able to commute daily? Do you have experience working with agency and/or with brand? Are you legally authorized to work in Canada? This job requires someone to start immediately. Can you start immediately? Accessibility Statement BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at recruitment@boomerangfx.com. #J-18808-Ljbffr