Social Media Manager and E-comm Manager

7 hours ago

Toronto, Canada 18 Waits Full time

**Description**:
**Social Media, PR, & Influencer Management**
- Content creation for Instagram, TikTok, Pinterest and Facebook.
- Posting and engagement for aforementioned SM platforms.
- Use Canva to create all manner of on-brand marketing and PR materials.
- Schedule and manage on-brand social content via LATER app.
- Manage PR outreach for events and new collections.
- Liaise with media when approached for collabs.
- Liaise with, and manage influencer agreements/collaborations and giveaways following brand guidelines and tone of voice.

**E-Commerce - keep website up-to-date with new collections **and products on a seasonal and ad-hoc basis.**
- Creating and updating new products
- Creating collections/re-organizing the site (eg. seasonal gift guides)
- Update pricing on website dynamically as sales start and stop
- Optimize site according to industry best practices and standards to ensure highest conversion rates YoY.
- Setting up and maintaining apps that optimize the website (i.e. JustUno for pop ups, yotpo for reviews, Theme updater for Shopify theme, etc.)
- Responding to and exploring new apps that may be beneficial to the brand

**Marketing**
- Keep track of monthly and quarterly sales and ROI across all sales and marketing channels (i.e. online/in

**Consistently tweak and adjust the plan to improve YoY growth).**
- Consistently monitor for new agency/partner/freelancer opportunities and make informed decisions surrounding their potential to aid in our growth strategy.
- **Done with Dan, founder**:

- **Photo Shoots**:

- Plan shoots for creative Look Books, e-commerce product listings, etc.
- Liaise with photographers to guide shoot (provide specs and ensure photos are of high quality).
- Organize logistics of shoot (discuss how many and which models, coordinate date and time, ensure they know what to bring to shoot, pull products that need to be shot, keep a shot list to ensure we don’t miss anything).
- **Event Planning**:

- Create, promote and market events such as our store concert series, store anniversary parties, wine and whiskey nights, etc.
- **Customer Service **- Converse with customers on all manner of issues - items out of stock, issues with items, shipping delays, questions about sizing, etc in a warm and professional manner.

(*This will chiefly be done by Store Manager but correspondence with customers via social media - if that’s how they reach out - will be included in role.)
** Sales/Product Forecasting** - work with Dan to estimate product quantities, styles, sizing, and profit margins for each upcoming season based on sales success.

**Production Related Assistance** - Double check production templates for errors (i.e. order summary).
- Work closely with production when new product is received to get it on website ASAP.

**Store Management** - Liaise with store staff on inventory management and day to day running of store.
- **Making sure shipping for online web orders is running smoothly (primarily Canada Post and Chit Chats)** - liaising with each shipping service on issues when needed.

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