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Social Media Manager
2 weeks ago
Global Food and Ingredients (GFI) is a fast-growing Canadian plant-based food and ingredients company focused on pulses and specialty crops. We supply premium plant-based high protein ingredients to customers around the world and offer premium CPG products via brands like Bentilia and YoFiit.
We have ambitious goals and our team is the key to our success. GFI fosters a work culture that promotes happiness, teamwork, trust, work-life balance and success for our employees. We offer a competitive compensation package including excellent benefits and a stock option plan.
**Key job responsibilities**
- Lead the digital strategy to engage customers via social media channels to drive awareness, conversation and affinity to the exciting, fast-growing GFI Brands, e.g. Bentilia, YoFiit.
- Lead the social content development process, liaise with communications, and creative teams as needed to bring content to life that is on-time, on brand, and platform relevant.
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
- Administrator the organic social budget (boosting content, influencer marketing, and other social activations)
- Conduct analysis and report on campaign effectiveness, social platform performance, brand awareness, monitor SEO, web traffic and customer engagement.
- Liaise with influencer agencies or influencers to plan and execute campaigns.
- Strategize and build paid campaigns to drive ecommerce sales and retail store sales
- Report results of Ad Campaigns to identify success rates and provide recommendations
- Responsible for the effectiveness of Facebook, TikTok and Google ads campaigns, ad performance, and appropriate audience and keyword targeting.
- Work with platform partners such as Facebook, Google, TikTok to ensure the adoption of the latest best practices.
- Monitor daily results and optimize ads
- Be able to travel to the US for tradeshow events and other retailer activation or field marketing as needed
- Participate in activation at Retailers and tradeshows in Canada
**Preferred Qualifications**
- 4-5 years of work experience in social media marketing.
- 2-3+ years of experience working in paid media advertising comprising of media planning/buying, paid search, and/or paid social within an agency/client environment
- Bachelor degree or equivalent in a relevant field
- Prior social media marketing experience growing and managing social brand channels of significant scale, preferably in the CPG space.
- Experience directly building social accounts to large base of social followers.
- Experience leading influencer campaigns for TikTok, Instagram or other creator-led social channels.
- Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, Twitter, Pinterest, etc)
- Strong knowledge with Facebook Ads Manager
- Familiarity with Google Analytics
- Ability to think on your feet and work independently with limited resources on multiple tasks pertaining to multiple brands
- Ability to manage people is a plus
**Job Types**: Full-time, Permanent
Schedule:
- 8 hour shift
- Day shift
Ability to commute/relocate:
- Toronto, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What are your salary expectations?
