Paid Media Specialist

**Leverage Your Internet Marketing and Pay-Per-Click Expertise**

**And Make a Direct Impact on Revenue**

CPA Ontario is currently in search of a **Paid Media Specialist **who will be responsible for planning and routinely optimizing internet advertising - in particular, Pay-Per-Click (PPC) campaigns including Google and Bing search engine advertising in order to drive engagement and revenue for CPA Ontario’s Professional Development portal. In this position you will also handle reporting and data analysis to support campaign performance and the assessment of key performance metrics.

**What You’ll Be Doing**:
**Developing, implementing, and managing Pay-Per-Click (PPC) campaigns **as well as conducting keyword research, creating ad copy and optimizing campaign spend.

**Monitoring and **analyzing campaign data** to identify trends, insights, opportunities for optimization and providing regular reports to the Digital Marketing team related to campaign performance, key metrics as well as recommendations to improve campaign performance.

**Continually staying current with emerging trends and industry best practices in digital advertising** and identifying new opportunities to improve future campaign performance and increase return on investment.

**Who You Are**:
A post-secondary graduate with a degree or diploma in Marketing or other business discipline.

Experienced with PPC campaigns, digital marketing platforms and tools including Google Analytics, Google Tag Manager, Google Optimize, Google Ads, Microsoft Clarity, and others.

Familiar with the Google Ads platform as well as search engine optimization (SEO) best practices and can utilize this knowledge for the creation of PPC campaigns.

Detail-oriented and able to prioritize and manage multiple projects simultaneously as well as able to interpret data, conduct analysis and identify trends and use insights for decision-making.

Knowledgeable with eCommerce, cart abandonment, cart optimization, and purchase path analysis along with experience with a content management system (CMS) is preferred.

A strong communicator (verbal and written) with excellent interpersonal skills, which enables you to collaborate with colleagues and contribute to ongoing process improvement efforts with ease.

**What We Offer**:
**A fast-paced environment.** Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.

**Flexible work environments. **As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.

**Diversity and inclusion.** We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.

**Ongoing learning and career growth.** We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.

**Focus on your well-being. **With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.

**Who We Are**:
We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca

**We Appreciate Your Interest In CPA Ontario And This Position**: