Specialist, Paid Media

**Job Description**:
This is your opportunity to help transform one of Canada’s largest and most trusted companies and join the Digital Hub and Brand Measurement and Marketing team. We operate like a start-up within one of Canada’s largest insurance and financial institutions.

We are looking for an energetic Paid Media specialist to Join our growing digital marketing team at Canada Life reporting to the Associate Manager, Paid Media. Showcase your expertise in performance marketing by leading the management of campaigns across a multitude of paid channels with varying budgets. You’ll be managing paid acquisition tactics and strategies that will display your expertise in digital marketing and paid media.

Do you have a passion for digital marketing? Do you ALWAYS think about the customer first? Do you have a track record of success as a paid media marketer in banking, insurance or asset management? If you answered a wholehearted yes to all these questions, we want to talk to you.

**What you will do**
- Create, execute and optimize paid search, display, and paid social campaigns, with a focus on increasing ROI to meet campaign objectives
- Manage PPC marketing campaigns across all paid media platforms from Google AdWords, Microsoft, Facebook/Instagram etc., for multiple campaigns
- Perform ongoing keyword research, identify new opportunities for ongoing PPC campaigns as well as optimizing existing campaigns
- Analyze campaign results and adjust tactics to improve/develop campaigns using data to evaluate testing and drive performance
- Optimize campaigns based on A/B testing including ad copy and landing page elements to determine learnings or scalings
- Identify user journeys and conversion path and optimize online conversion funnels
- Manage campaign expenses, calculating budget forecasts, estimating monthly costs and reconciling discrepancies with accounts payable team
- Evaluate new opportunities and new functionality through betas, provide thought leadership and perspective for adoption where appropriate
- Collaborate with & manage 3rd party digital marketing agencies and other vendor partners
- Communicate with cross functional teams, presenting recommendations, creating internal working documents to help educate key stakeholders

**What you will bring**
- 3+ years' experience in a similar paid media role
- Exceptional oral and written communication skills
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Strong understanding of the Google Ads platform (Paid Search/SEM, Display Advertising, YouTube etc.)
- Experience in building and actively managing internal audience lists including RLSA, Display Remarketing
- Comprehensive understanding of Paid Social (Facebook/Instagram, LinkedIn and other platforms)
- Google Ads, Microsoft Advertising and Meta certification as well as any other industry-relevant accreditations
- Agile marketing certification or experience preferred
- Experience with web analytics tools (e.g, Google Analytics GA4, Adobe Analytics, etc.)
- Up to date with the latest trends and best practices in paid media
- Flexible and adaptable in learning new paid media strategies & new platforms/software
- Knowledge of HTML, CSS, and JavaScript development and constraints

**Be your best at Canada Life

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

***

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

**We are one of Canada's top 100 employers**
- Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations._
- We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee _
- has the opportunity to_
- reach their potential._

**_
Canada Life would like to thank all applicants, however only those who qualify for an interview will be c