Social Media Coordinator

**Responsibilities**: - Here’s a glimpse of your daily adventures: - Create, curate, and schedule content for Instagram, Facebook, LinkedIn, and more. - Engage with our awesome followers—respond to comments, messages, and keep the conversation going - Track and report on social media performance to help us stay on top of trends and reach new heights. - Work closely with our marketing team to brainstorm fun campaigns and keep our feed fresh and exciting. - Stay in the know about the latest trends and social media updates—you're the trend guru - What We’re Looking For: - Creative Mind: You’re a natural storyteller with a knack for creating eye-catching posts. - People Person: You love engaging with people and building relationships online. - Tech Savvy: Experience with social media platforms, content creation tools, and maybe even a GIF obsession - Detail-Oriented: You’re not afraid of numbers—you enjoy tracking engagement, analytics, and spotting growth opportunities. - Passion for Green: You’re aligned with our mission to make the world greener, one tool at a time. **Qualifications**: **Social Media Expertise** - Proficiency in managing platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. - Understanding of Canadian audience preferences and trends, including regional considerations (e.g., English and French content if applicable). **Content Creation** - Strong ability to create engaging, brand-aligned content showcasing Greenworks’ tools (e.g., videos, before-and-after posts, product spotlights). - Experience using graphic design tools such as Canva, Adobe Photoshop, or Illustrator to design promotional content. - Knowledge of video editing software (e.g., Premiere Pro or Final Cut Pro) for product demos and how-to videos. **Analytics and Reporting** - Experience with tools like Meta Business Suite, Google Analytics, and Sprout Social to track social media KPIs. - Ability to measure engagement, reach, and conversions while optimizing campaigns for ROI. **Product Knowledge** - Familiarity with Greenworks Tools’ product line (e.g., 80V Pro, 60V, and 40V systems, snow blowers, pressure washers). - Ability to convey product benefits, eco-friendly features, and performance highlights to engage a Canadian audience. **Marketing Knowledge** - Understanding of digital marketing, including SEO and how social media integrates with larger campaigns. - Experience running paid advertising on social platforms to promote Greenworks products. **Community Management** - Skilled in responding to customer inquiries, comments, and messages with a professional and brand-aligned tone. - Ability to manage online communities and build relationships with eco-conscious consumers and DIY enthusiasts. **Organizational Skills** - Proven ability to maintain a detailed social media content calendar, planning posts around product launches, seasonal events (e.g., snow season), and promotions. - Strong project management skills to coordinate campaigns across teams and external partners. **Creativity** - A creative mindset for brainstorming unique campaigns, such as showcasing sustainable landscaping or "tool tip" tutorials. - Identifying opportunities for user-generated content and engaging influencer partnerships in the eco-friendly space. **Brand Awareness** - Ability to embody and maintain Greenworks Tools’ brand voice: innovative, eco-conscious, and professional. - Ensuring consistency across Greenworks Canada’s social channels in messaging and visuals. **Crisis Management** - Skilled in handling negative feedback or product-related complaints professionally and promptly. - Ability to de-escalate issues and communicate resolutions effectively. **Educational Background** - Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). **Professional Experience** - 2+ years managing social media accounts, ideally for a consumer goods or home improvement brand. - Experience in the outdoor power tools or eco-conscious product industries is a significant asset. **Certifications (Optional)** - Certifications in social media marketing (Hootsuite, Facebook Blueprint) or Google Analytics. - Familiarity with sustainability and environmental certifications or training is a bonus. **Technical Proficiency** - Knowledge of scheduling tools like Hootsuite, Buffer, or Later to plan and automate posts. - Basic understanding of website content management (e.g., WordPress or Shopify) to coordinate with digital teams. **Nice to Haves**: - French - Social Media Following on personal account **Company Summary**: Be part of a more sustainable future with Greenworks Tools. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace. Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and privat