Manager, Brand Marketing

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun. then please keep reading

Our Perks:

- Fantastic employee discount on all Samsung products
- Competitive Salary and Performance based incentive plan for all levels
- Employer paid Medical and Dental coverage from day one
- Group RRSP plan that helps you save for the future
- Free on-site gym to get your sweat on
- Subsidized Cafeteria; including free Starbucks coffee/latte machine
- 4-day in-office work schedule Monday through Thursday - with Friday remaining a flex day to work remotely
- Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
- Employee Referral program
- we want great talent like you
- Virtual Pet Care-to ensure the well-being and health of your beloved furry companions
- Additional Well Being Days for better work life-balance

The Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs and events in support of DA divisional goals for both Samsung Electronics Digital Appliances and Dacor Canada. Working with the Product and Sales teams, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within DA, Corporate Marketing, Marketing Agencies and channel partners, to create the deliverables that achieve SECA marketing and SECA business objectives. While the position will focus on marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.

Role and Responsibilities

Essential Duties and Responsibilities:
Integrated Marketing Communications: Product Launch Planning and execution for Samsung DA and Dacor (55%)
- Determine key messaging and positioning and key messaging for product and services launches
- Lead launch team that includes internal and external stakeholders, including the Product Team, SEA (Samsung Electronics America) & HQ counterparts
- Create communications and programs that support these product and services launches, including but not limited to:

- Channel materials
- Advertising materials for end users and channel use
- Social media messaging and programs
- Public Relations messaging and strategy
- Experiential and/or assisted selling programs
- CRM Communications
- Online materials and resources
- Be responsible for reviewing any materials and or messaging related to the launch to ensure consistency and alignment with positioning
- Act as the champion for brand integrity and compliance in all materials
- Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
- Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
- Provide liaison with HQ, SEA or third parties to source marketing assets
- Brief agencies and ensure work is delivered as specified
- Review key programs to ensure ROI targets are achieved

Channel Marketing Support for Communications and Programs (25%)
- Support the creation, adaptation, and review for communications and programs that leverage the communication channels created by national retail and dealer channels (i.e. flyers magazines, online assets, etc...)
- Ensure that tactics meet the program objectives and Masterbrand tone & manner
- Sign-off on any communication elements to ensure alignment to the product or program strategy
- Act as the champion for brand style and compliance on all materials
- Support the channels with materials as required to deliver channel programs through an appropriate online tool
- This position will work with the retail and channel teams to deliver richer integration of the key messages
- This position will collaborate with the Merchandising to ensure a high degree of compliment between the out of store and in-store communications and activities, that support our key product launches
- Review all communication elements to ensure alignment to the product strategy, as well as branding
- Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process

CE (HE/DA/EBD) Cross-Divisional Programming (20%)
- Lead select ATL/BTL strategic campaigns outside of direct product launches/similar with the broader CE Marketing team focused on cross-divisional project management, strategy development/plan execution and third party business relati