Content and Social Media Lead

**Content and Social Media Lead**

**Permanent Full-Time**

**Remote within Canada**
- Native Shoes is a hybrid organization with a primarily remote team with the option to work from the office in Vancouver, when needed. This job will require the ability to work from home._

**Why Native Shoes?**

It seems the heavier the world gets, the more it needs lightness. At Native Shoes, we’ve made lightness our life’s work with our purpose**:to make it easy for all to live lightly.**

To achieve this, our team is an embodiment of our values:

- ** Design**: We consider aesthetics and functionality in all we do.
- **Possibility**: We explore and achieve higher dreams by leaving constraints at the door.
- **Integrity**: We do what we say we do.
- **Accountability**: We take personal responsibility for our actions.
- **Love**: Leading with kindness, we love those around us enough to have truthful conversations.
- **Light**: Above all else, we choose to live lightly.

**Plus, other great perks**
- Generous annual vacation entitlement
- Annual paid volunteerism days
- Company bonus program
- Extended health and dental benefits plus a health/lifestyle spending account
- Annual paid sick and personal days
- Robust continuous development program to strengthen both personal and leadership skills
- and free shoes

Native Shoes strives to embody each of these words in all aspects of our brand. We engage in a fast paced, ever-evolving working environment with plenty of room for innovative thinking — encouraging honesty and challenge in a comfortable workplace. If any of the above words resonate with you, this is the place to be.

**Who is Native Shoes looking for?**

**Why should you apply?**

With Native Shoes, the world is your oyster. On our lean Marketing team, your work will directly impact the success of the company. You will get to evolve our Social Media presence, helping us to launch on new platforms like TikTok.

**What would I be responsible for?**
- Developing social content across video-first platforms such as TikTok and Instagram that build our digital presence, drive engagement, and tell our brand story in a culturally relevant way
- Working with our Creative Team and in-house photographer to create social-first content for evergreen and seasonal campaigns - assisting with art direction and execution when needed
- Creating, managing, and executing Social Media content calendar (including copy) in alignment with the Native Shoes marketing calendar
- Leading social community management strategy, working with our Customer Experience team to ensure regular coverage and a consistent brand experience across channels
- Leading influencer strategy and execution - working to find and build relationships with creators, managing budgets, and writing briefs for seasonal influencer campaigns
- Monitoring, researching, and staying ahead of industry developments, creative trends, and culturally relevant moments to push our social media efforts forward
- Creating monthly reports to track social KPIs to ensure that the content being shared is meeting goals of audience growth and engagement
- Managing all brand digital assets and being the source for the Native Shoes content library
- Coordinating all sample orders and shipping for influencer marketing campaigns and other marketing team requirements

**Qualifications**:

- 4-5 years of Social Media experience, working for a consumer brand or at an agency working on consumer products
- Strong understanding of the Social Media landscape, specifically Instagram, YouTube and TikTok
- Experience working with Influencers - you know how to find and engage the right influencers, write briefs, and negotiate terms
- Able to create Reels and TikToks on your phone smoothly; you’re familiar with video editing tools and comfortable both directing people and being in front of the camera yourself
- Highly organized, self-starter with copywriting and verbal communication skills
- Passion for what you do - you're creative and results-oriented and love that Social Media is at the intersection of both. You’re a wordsmith that's able to capture the brand’s voice, and have a trained eye that can identify when things are on/off brand
- Understanding of Social Media KPI’s and metrics, and how to use them to inform strategy

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.