Rewards Manager, Loyalty Program

**Company Description** Be part of the journey**

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the world's best leisure airline multiple times, and we’re just getting started.

Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.

Under the supervision of the Performance Director, Loyalty Program, the incumbent designs and optimizes a strategic, profitable, and customer-centric rewards offering. Passionate about data mining, she transforms analysis results into informed decisions and adjusts the offering based on member behavior and financial objectives. Working with internal teams and partners, they maximize perceived value while ensuring the model's sustainability. Their role is essential to the growth of the loyalty program, at the intersection of data, customer experience, and performance.

**Responsibilities**

**Implement and manage the rewards program**
- Define and maintain an attractive, relevant, and diverse set of rewards.
- Define and configure business rules related to rewards in the loyalty system, ensuring they are consistent with program objectives.
- Ensure rewards comply with internal policies, legal requirements, and contractual agreements.
- Implement competitive intelligence mechanisms to anticipate market developments and adjust the offering accordingly.

**Point pricing strategy and management**
- Define, implement, and adjust point pricing strategies to maximize perceived value for members and optimize program profitability through rigorous performance monitoring.
- Make recommendations for promotions and special offers to stimulate point redemption and achieve volume, redemption rate, and financial contribution targets.
- Support the partnerships team in negotiating strategic agreements with partners to ensure the program's profitability.

**Performance monitoring**
- Responsible for defining and monitoring performance indicators for the rewards portfolio.
- Produce forecasts for indicators by incorporating historical trends, program developments, and behavioral changes.
- Produce reports and analyses on deviations from targets and make recommendations to adjust the offering and improve the program's impact.

**Support with internal teams**
- Work closely with the RM team to align the rewards assortment with revenue, margin, and asset valuation objectives.
- Integrate RM constraints and opportunities into the definition of offers, promotions, and point pricing strategies.
- Collaborate with IT and operational teams to ensure seamless integration of rewards into program systems and processes.

**Qualifications**
- Bachelor's degree in statistics, economics, administration, business intelligence, or a related field; master's degree an asset.
- At least 5 years of experience in product management, performance analysis, and pricing, ideally in the context of a loyalty program or airline.
- Strong analytical skills and ability to formulate strategic recommendations.
- Proficiency in data analysis tools (Excel, Power BI, SQL, etc.).
- Excellent communication and cross-functional collaboration skills.
- Strong sense of innovation and customer focus.
- A good knowledge of French is required for positions offered in Quebec - Bilingualism is an asset.

**Additional Information**
LI-ÉL1

**Employment Equity