Media Specialist

7 days ago

North York, Canada THE LASH SHOP Full time

**About Us**
The Lash Shop is a science-driven, innovation-focused beauty brand specializing in professional lash and brow products, training, and education. We’re looking for a creative, proactive, and highly organized **Media Specialist** to join our in-house team.

**Position Overview**

**Key Responsibilities**

**Content Creation & Editing**
- Plan, film, and edit high-quality videos and photos for Instagram, TikTok, and other platforms.
- Create visually engaging graphics, marketing PDFs, and promotional materials using Canva, Photoshop, and Adobe Illustrator.
- Confidently appear and speak on camera for educational and promotional content.

**Social Media & Marketing**
- Develop and implement social media content plans aligned with brand strategy.
- Schedule posts, monitor engagement, and maintain a consistent brand voice.
- Support marketing initiatives such as product launches, ambassador programs, and event promotions.

**Website Management**
- Design and update website graphics, banners, and product visuals.
- Manage website content updates, product listings, and landing pages (Shopify experience preferred).
- Ensure website visuals align with ongoing campaigns and promotions.

**Collaboration, Organization & Adaptability**
- Communicate clearly and effectively with team members and stakeholders.
- Work independently and as part of a collaborative team.
- Maintain strong organizational skills to manage multiple priorities at once.
- Adapt quickly to shifting priorities and event schedules.
- Proactively identify opportunities and take initiative without waiting for direction.

**Qualifications & Skills**
- Proven experience in media creation, video production, and social media management.
- **Experience in the beauty industry is required.**:

- Proficiency with Canva, Photoshop, Adobe Illustrator, and other editing tools.
- Strong understanding of Instagram, TikTok, and social media trends.
- Confident on camera and able to create polished, engaging content.
- Skilled in creating PDFs, marketing assets, and website visuals.
- Experience with website updates and CMS platforms.
- Highly organized with the ability to prioritize tasks effectively.
- Strong verbal and written communication skills.
- Proactive, self-motivated, and able to work with mínimal supervision and as part of a team.
- Flexible to work occasional evenings/weekends for events and able to travel to the workplace.

**Additional Information**
- This is an **in-house** position — remote work is not available.
- Hours: Monday-Friday, 10:00 AM-5:00 PM, with flexibility for events.
- **Probation Period**: 6 months.
- Responsibilities may evolve based on business needs.

**Please submit your resume, including a link to your portfolio.**
**All qualified applicants will be contacted and will be required to complete a brand-specific content creation test using our brand assets as part of the hiring process.**

**Job Type**: Permanent

Pay: $18.00-$20.00 per hour

Expected hours: 35 per week

**Benefits**:

- Casual dress
- On-site parking
- Store discount

Work Location: In person

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