Marketing Coordinator, Demand Generation

**Our marketing team is seeking a Marketing Coordinator to work with our demand generation department to help execute our go to market strategy. The Marketing Coordinator will collaborate with key players on our marketing team to make sure that each project gets the resources and attention it needs to be successful. They will also be responsible for managing deliverables, and communicating with other stakeholders to keep marketing campaigns on track.**:
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

Every day, our software is used by millions of people around the world, and we are looking for students who share in our excitement and passion for transforming the way the world learns. At D2L, we believe that learning should be accessible and engaging. Our goal is to create easy, flexible, and smart software that ignites the desire to learn in everyone. To do this, we need to give talented, enthusiastic, and passionate people, like you, opportunities to create, develop, and collaborate on projects that revolutionize the learning environment.

Whether you are an experienced Co-op or a first year Co-op, we are looking for all around superstars to help create and improve our suite of advanced communication and collaboration tools. You will be constantly learning and looking for ways to innovate. You thrive in a culture where teams speak freely and collaborate to solve interesting problems.

Our previous students rave about our open concept office and overall work environment, as well as the challenge and responsibility they're given by their leaders while on Co-op. They also cite learning new things & working on a meaningful product that reaches over 15 million learners daily as things that set D2L apart as a student employer.

**What would I be doing in this role at D2L?**
- Coordinate the proper proofread and legal reviews of communication/copywriting
- Coordinate the creation, updating, and deployment of campaign asset updates, graphics, and supporting digital and print assets with appropriate groups (e.g. web, automation, social, creative, enablement, dg, community, etc.)

Campaign communication and execution
- Aid cross-functional campaign comms and campaign alignment
- Maintain campaign schedule and tactic communications schedule
- Coordinate campaign updates/changes and related communications with sales, SEs, enablement, etc. (internal and external)
- Help to provide awareness and align campaign communication plans with cross segment teams (automation, web, social, international, demand gen, pmk, etc.)

Webinar Coordination and Support
- Support and assist team with webinar coordination, administrative, and logistics duties
- This would include things like managing pre webinar coordination, maintaining reg/lists/systems, webinar data/reporting, coordinating tasks and action follow-up, assisting with planning/set-up logistics, review and testing Zoom webinar platform and related tech, day-of event support, etc.

Vendor Research and Sourcing
- Research local vendors that can be leveraged for direct mail to key accounts/territories
- Research sponsorship and vendors that where can amplify our customer voice
- Work with vendors on executing deliverables such as coordinating direct mail options, sponsorship opportunities, swag, etc.
- Monitor success metrics

Reporting and Metrics
- Leverage SFDC, GA, PowerBI to pull campaign metrics
- Suggest improvements and optimization to existing tactics to improve overall performance

**Work Experience Recommendations**:

- Advanced communication, collaboration, and project management skills
- Excellent communication writing and/or copywriting skills
- Exceptional organizational skills including multi-tasking and time management.
- High attention to detail
- Ability to learn quickly, think fast under pressure, and work independently in a fast-paced environment.
- Comfortable with learning new technology systems quickly
- Creative mindset and stamina to try new things and figure out how to continuously improve
- Experience with planning or coordinating multiple people