Credit Contract Appointments: Public Relations

**Job Description**:
**PUBR 3865 - Strategic Social Media for Public Relations**:
Lecture Hour(s): 3

Course Description: In this course, students will examine the rich and complex picture of social media and the critical role strategic social media plays in the organizational public relations function. This course applies social media strategies to public relations for government, non-profit, corporate and agency sectors. It challenges students to understand the framework for transitioning social media from the personal to the organizational voice and to respond strategically to the way an organization’s audience connects, collaborates and builds relationships online. It focuses on strategic analysis and organizational integration of social media objectives through public relations strategies.

WINTER

PUBR

3865

002

Strategic Social Media for Public Relations

Lecture

W

1300 - 1550

O239

**Qualifications**:

- Master's degree min. in Public Relations, Communications, Marketing or adjacent fields.
- A min. three years industry experience.
- Capacity to work cooperatively across multiple sections of a course.
- Experience having taught at the post-secondary level within Public Relations or adjacent fields for a min. of 1 semester.
- Cover Letter specific to this position.
- Resume or Curriculum Vitae.

**PUBR 3841 - Media Relations**:
Lecture Hour(s): 3

Course Description: This course examines the relationship between public relations and the media. Through work on a client project, students learn about the importance of strategic media planning in both traditional and online environments and practice writing public service announcements (PSAs), news releases, feature articles and creating media kits. Students participate in a mock news conference and receive media training.

WINTER

PUBR

3841

002

Media Relations

Lecture

R

1430 - 1720

E204

**Qualifications**:

- Master's degree min. in Public Relations, Communications, Marketing or adjacent fields.
- A min. three years industry experience.
- Capacity to work cooperatively across multiple sections of a course.
- Experience having taught at the post-secondary level within Public Relations or adjacent fields for a min. of 1 semester.
- Cover Letter specific to this position.
- Resume or Curriculum Vitae.

**—**:
**Responsibilities for all positions**:

- Instruction: course delivery including preparation of course outlines, other course materials, course activities, lesson preparation and assessments, and course learning management systems.
- Administration: administer final exams, input final grades upon course completion, and participate in course-related meetings, as required.

**Closing Date: 5 MAY, 2025**:
SCS is dedicated to developing a teaching cohort that better represents the inclusive and diverse community in which Mount Royal is located.

**About the Faculty of Business, Communication Studies and Aviation**:
The Faculty of Business, Communication Studies & Aviation comprises the Bissett School of Business, the School of Communication Studies and the Aviation Program. The Bissett School of Business offers a four-year Bachelor of Business Administration (BBA) degree with majors in accounting, human resources, general management (with concentrations in innovation and entrepreneurship, social innovation). Students in the Bissett School of Business can take a four-year Bachelor of Business Administration (BBA) degree. The Aviation Program is housed in the Department of International Business, Supply Chain and Aviation and offers a two-year Aviation Diploma and the newly launched four-year Bachelor of Aviation Management. Students in the School of Communications Studies take a four-year Bachelor of Communication Studies (BComms) and can pursue majors in Broadcast Media Studies, Information Design, Journalism and Public Relations. In addition to the two degrees and their majors, students are offered a variety of minors, concentrations and certificates to complement their major.