Audience Strategist

1 week ago

Toronto, Canada Indiegraf Full time

Do you have experience strategizing and implementing digital marketing campaigns and growth tactics for purpose-driven organizations? Do you enjoy helping clients tell their story by crafting compelling and inspiring copy? Do you want to help shape the future of journalism to better serve and empower communities?

We’re seeking an enthusiastic Audience Strategist to join our rapidly growing Audience team to strategize, execute and analyze digital marketing campaigns and tactics to grow the audience and revenue of community news outlets.

**Key Responsibilities**:

- Contribute to quarterly growth strategies and coaching for publishers to help guide them through a roadmap that delivers audience and revenue growth
- Write compelling copy and craft content for all digital campaign assets
- Analyze campaign performance data and identify testing opportunities to optimize the marketing funnel end-to-end
- Contribute to and interpret audience surveys for publishers to help them best serve their readers
- Collaborate closely with the Audience Strategy Manager and the rest of the Audience team
- Contribute to client communications to ensure marketing needs are being addressed in a timely fashion
- Contribute to the development of replicable digital toolkits and best practices that can scale and drive growth across multiple publishers

**Education & Experience**:

- 3-5 years working in digital marketing, audience strategy or relevant industry

**Key Skills & Competencies**:

- Strong, fast copywriter who understands how to write a compelling headline and story
- Solid understanding of the marketing funnel and the ability to identify opportunities for conversion optimization
- Solid understanding of digital analytics and how to interpret campaign data
- Oral and written communication skills
- Technical competency with our marketing stack which includes Wordpress, Google Sheets, Google Analytics, Facebook Ads Manager and Mailchimp
- Ability to think creatively and strategically about audience and revenue growth
- Self-starter capable of working in ambiguity and problem-solving through roadblocks

**Bonus points**:

- Agency experience working with multiple clients is a strong asset
- Experience or interest in journalism is a strong asset
- Technical experience in setting up end-to-end campaign tracking via Google Tag Manager, Google Analytics, and Facebook Pixel is a strong asset but not required

**This is a fully remote role based in Canada or the United States.**

**Salary**: $55,000.00-$75,000.00 per year

**Benefits**:

- Dental care
- Stock options
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

  • SEO Strategist

    5 days ago

    Toronto, Canada DAC Full time

    SEO Strategist Join to apply for the SEO Strategist role at DAC. Who We Are We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless,...

  • SEO Strategist

    3 days ago

    Toronto, Canada DAC Full time

    SEO Strategist Join to apply for the SEO Strategist role at DAC . Who We Are We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver...

  • Social Video Strategist, Sjc Media

    2 weeks ago

    Toronto, Canada St. Joseph Communications Full time

    Meet SJC. We create, publish and print best-in-class content. As Canada’s largest privately owned communications company, we partner with our clients to provide marketing solutions that inform, inspire and empower audiences across every platform. Owner and publisher of Canada’s most iconic portfolio of media brands ( _Toronto Life, Chatelaine _and...

  • Strategist

    3 weeks ago

    Toronto, Canada Wasserman Full time

    Join to apply for the Strategist role at Wasserman Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees’ professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people...

  • Programmatic Strategist

    7 days ago

    Toronto, Canada illumin Full time

    Join to apply for the Programmatic Strategist role at illuminJoin to apply for the Programmatic Strategist role at illuminAt illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time...

  • Social Video Strategist, Sjc Media

    1 week ago

    Toronto, Canada St. Joseph Communications Full time

    **Division**: Media **Department**: Audience Development **Reports to**: GM, Audience & Commerce **Location**: Toronto, Ontario **Status**: Full-Time Meet SJC. We create, publish and print best-in-class content. As Canada’s largest privately owned communications company, we partner with our clients to provide marketing solutions that inform, inspire...

  • Director, Audience

    1 week ago

    Toronto, Ontario, Canada Black & White Zebra Full time

    About the Role:We're looking for a Director of Audience to build, lead, and grow the engine that powers our publications — helping us attract new subscribers, deepen reader engagement, and expand our cross-channel reach.You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing. You'll...

  • Content Strategist

    6 days ago

    Toronto, Canada DAC Group Full time

    **Leading digital performance marketing agency seeks a Content Strategist** Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect...

  • Content Strategist

    1 week ago

    Toronto, Canada Jam3 Full time

    **Content Strategist’s Mission**: Hi. We’re Jam3, a design and experience agency. We help modern brands launch products and design new customer experiences in digital, and beyond. Our team brings folks together from around the world. We have Strategy, Creative, Experience Design and Production all under one roof (four roofs, actually). This amazing...

  • Manager, Audience Analytics

    3 weeks ago

    Toronto, Canada KINESSO Full time

    The Manager of Audience Strategy reports to the Director, Audience Analytics and is responsible for the hands‑on execution and tactical optimization of audience strategies that drive measurable client growth. This role balances emerging client relationship skills with deep technical execution capabilities, directly managing the day‑to‑day operations of...