Marketing Specialist

**POSITION MANDATE**

Plans, develops, and oversees TPS’s marketing and communication activities and campaigns. Shapes outward image of the organization through brand development and awareness.

**REPRESENTATIVE DUTIES**

Marketing
- Remains current with TPS’s operations to understand marketing needs.
- Conducts research to identify industry trends and commercial opportunities.
- Develops and implements marketing strategy and related budget, in consultation with the Director.
- Develops and implements the digital marketing strategy including building, executing and reporting on paid digital advertising campaigns.
- Advertises TPS and related products and services on various media (associations, social media channels, Google, etc.).
- Oversees promotional campaigns for products and markets.
- Oversees creation and updates of marketing materials to reflect services and skills, as required.
- Oversees publishing engaging content (text, image and video) for social media accounts focused on community, expertise, projects and humanizing the brand.
- Monitors social media channels and addresses queries, as necessary.
- Plans and executes digital and social media programs on a variety of platforms.
- Coordinates company presence at industry events and trade shows.
- Oversees maintenance, accuracy and updates to website.
- Brings new and innovative ideas to the team to improve processes and efficiencies.
- Completes miscellaneous duties and projects as assigned.

Branding
- Builds and raises brand awareness.
- Maintains and oversees brand guidelines/manual to ensure consistency both internally and externally.
- Coordinates events to build and boost brand awareness.
- Oversees development of templates for all outward facing documentation in line with ISO9001:2015 document management standards.
- Ensures that TPS branded merchandise/logo use is consistent with the brand standards.
- Manages and administers company store website (Power Supply).

Communication
- Sets and implements communication strategy to align with marketing strategies.
- Oversees creation and distribution of content to support internal communications.
- Oversees content creation and image of corporate websites; updates content as required.
- Manages and administers the SharePoint site for internal communications including crafting and posting company updates and information for internal consumption.

Administration
- Advises management on branding, positioning, communications and other marketing issues.
- Monitors marketing efforts/projects and analyzes metrics to ensure a good return on investment.
- Manages daily administrative tasks to ensure the department runs smoothly.
- Establishes and maintains guidelines for promotions, community sponsorships, job ad postings, etc.
- Establishes and monitors marketing related budget, in consultation with the Manager.
- Coordinates promotional and branding events such as tradeshows.

Managing Staff
- Reviews and approves staff time and assignments.
- Allocates resources, managing own and staff time across areas of responsibility juggling competing timelines and deadlines.
- Provides feedback and coaching, completes and conducts annual performance appraisals for direct reports and provides input on the performance of functional reports. Consults with the Director on how to address chronic performance matters.

**EDUCATION AND EXPERIENCE**

Experience with social media platforms (LinkedIn, Facebook), design programs (InDesign, Canva), Microsoft suite of software tools (Office 365, SharePoint, Publisher), website/e-commerce (Squarespace), and CRMs (HubSpot).

**ACCOUNTABILITIES**
- Marketing deliverables meet quality and timeline expectations.
- Marketing activities resulting in new clients and/or increase in projects, and new project work.
- Brand awareness and recognition in the industry can be measured and is increasing.
- Regularly meets with the Director to discuss reporting, analytics and recommendations.
- Marketing and communication strategies meet the needs and expectations of TPS and are appropriate for the organization.
- Positive and professional relationships and communications with internal and external contacts essential to performing the position’s duties are established and maintained.
- Performance issues are corrected as they arise.
- Compliance with internal quality standards, established standards and practices, policies, procedures and relevant legislation and regulations is the norm.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Flexible schedule
- On-site parking
- RRSP match
- Vision care

Schedule:

- Monday to Friday
- No weekends

Work Location: In person