Vice President, Brand, Events

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

- Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few- In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1- A hybrid work model that truly balances work and personal life- Opportunities for learning, training and development, and much more...

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POSITION OVERVIEW

The Vice President, Brand, Events & Partnerships (VP) is a strategic leadership role responsible for driving the company’s growth through innovative event management, strategic partnerships, effective field marketing initiatives, and impactful branding strategies. This role requires a visionary leader with a proven track record in creating and executing high-impact events, identifying, developing, and fostering strong partnerships and relationships, leading dynamic field marketing strategies, and elevating the company’s brand presence through creative campaigns and modern media approaches leveraging the AI opportunities.

The VP leads a team of experienced regional and national partnerships and marketing managers, branding professionals, and events specialists, all guided by the desire to build positive relationships with organizations, strengthen the company’s brand identity, and create memorable experiences for clients and future clients.

CHALLENGES TO BE MET- Develop and implement a comprehensive strategy for events, partnerships, field marketing, and branding that aligns with BDC’s overall marketing and business objectives.- Oversee the execution of campaigns, digital transformation, and creative content development.- Identify and leverage strategic partnerships increasing BDC’s awareness and visibility, advising executive team on key strategic partnerships.- Oversee a solid governance around the bank’s partnership management practice and maintain a 360 view of all partners at BDC.- Build a regional partnership strategy in support of the regional priorities for enabling BDC to deliver more financing, investment and advice in collaboration with not-for profits, membership organizations, associations, and regional financial institutions.- Work collaboratively with other BDC functions to develop and maintain positive relationships in diverse and underserved communities across Canada.- Lead the development and planning of sponsorship programs aligned with BDC's brand and business development objectives in its various markets.- Provide direction for the proper management of internal and external events to ensure smooth operation and maximize exposure (i.e., Small Business Week, webinars, etc.).- Oversee the planning and execution of results-driven multichannel marketing campaigns that support BDC’s brand building and lead generation across the country.- Manage effectively in a partnership mindset our Agency of record; ensure proper understanding of corporate and business strategies and infuse innovation in ways of working and producing materials.- Work with the business leadership team to identify, develop and implement all appropriate marketing communications strategies and programs to achieve national and regional objectives.-
- Ensure alignment of marketing campaigns with other communications initiatives to maximize impact (advertising, lead generation, public relations, event planning).- Oversee the development and negotiation of effective partnership agreements including KPIs and terms of collaboration.- Establish and monitor key performance indicators (KPIs) to measure the effectiveness of events, partnerships, and field marketing initiatives. Use data-driven insights to optimize strategies and tactics.- Lead and mentor teams of high performing individuals, fostering a culture of continuous learning and improvement.

WHAT WE ARE LOOKING FOR- Bachelor's degree in marketing, business, or related disciplines- Fifteen years of business experience, with a minimum of seven years in a senior management role- Extensive experience in event management, partnerships, field marketing and brand strategy, including the development and execution of impactful branding initiatives- Delivered high impact partnership results with experience at developing and negotiating partnership and sponsorship agreements- Highly effective relationship building skills including interpersonal networking; ability to leverage and