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Marketing Analyst

2 weeks ago

Toronto, Canada OLIVER Agency Full time

Established in 2004, **OLIVER** is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of **The Brandtech Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

**ABOUT THE ROLE**:
If you are passionate about driving business impact, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.

**WHAT YOU WILL BE DOING**:
Data Analysis and Reporting
- Develop and maintain regular reports to track key marketing metrics and performance indicators
- Identify trends, patterns, and anomalies in data to inform marketing strategies and decision-making

Campaign Analysis
- Draft meaningful insights and recommendations for future opportunities based on campaign analysis

Market Research
- Conduct market research to understand customer behaviour, preferences, and market trends
- Analyze the competitive landscape and provide insights to help the marketing team position products and services effectively
- Utilize surveys, focus groups, and other research methods to gather customer feedback

Data Visualization
- Create compelling data visualizations to effectively communicate insights and trends to stakeholders
- Use data visualization tools (e.g., Tableau, Power BI) to build interactive dashboards and reports
- Ensure visualizations are clear, concise, and tailored to the audience's needs

Collaboration and Communication
- Work closely with cross-functional teams, including product, sales, and finance, to align marketing strategies with business objectives
- Present findings and insights to stakeholders, providing clear and concise recommendations
- Support the marketing team in strategic planning and decision-making processes

**WHAT YOU NEED TO BE GREAT IN THIS ROLE**:

- Bachelor's degree in Statistics, Economics, Mathematics, Business, or a related field
- Proven experience (2+ years) as a Data Analyst, Marketing Analyst, Data Science Analyst, or similar role
- Strong analytical, data visualization and problem-solving skills with the ability to interpret complex data sets
- Excellent communication skills with the ability to present data-driven insights to non-technical audiences
- Strong attention to detail and organizational skills
- Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, Power BI)
- Knowledge of programming languages such as Python, R, and VBA is an asset
- Knowledge of digital marketing channels, metrics, and best practices
- Ability to work independently and collaboratively in a fast-paced environment
- Familiarity with data management and governance practices, including data cleansing, segmentation, and reporting Req Id: 10119 #LI-PS1 #LI-midsenior

Our values shape everything we do:
Be**?Ambitious**?to succeed?

Be?**Imaginative**?to push the boundaries of what's possible?

Be?**Inspirational**?to do groundbreaking work?

Be?**always learning?and listening** to understand?

Be?**Results-focused?** **to exceed expectations?

Be **actively pro-inclusive and anti-racist** across our community, clients and creations?

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.?

?OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,?embedding sustainability into every department and through every stage of the project lifecycle.