Digital Media Manager

2 days ago

Toronto, Canada LG Electronics Canada Full time

***:
**Other areas of scope will include**:

- Lead Google GMP governance with the HQ team & Media AOR.
- Work with the e-Commerce Manager to provide POV on strategy for brand campaigns.
- Work with the Brand teams on evaluating and setting digital KPIs.

**PRINCIPAL RESPONSIBILITIES**:
Digital Paid Media Marketing
- Work with the Digital Marketing team and Brand Managers to develop standardized media briefing process to ensure media KPIs align with the brand team’s business objectives.
- Drive execution of both Always-on and strategic marketing campaigns at scale.
- Work with Media AOR to set precedence and best practices for campaign pacing, bid management, audience analysis and campaign optimization.
- Lead GMP governance and work with the HQ teams & paid media agency partners to meet HQ compliance requirements.
- Work with the Corp. Digital team to implement multi agency process for trafficking digital paid campaigns.
- Collaborate with the Content Manager and liaise with SEO AOR to build and implement brand level and product category level SEO across LG Canada’s web properties.
- Work with Content Manager and lead corporate digital always on paid social & search campaigns.
- Serve as the Digital Media Advisor by educating the organization on digital media trends and best practices to help evangelize digital opportunities throughout the company.
- Support creation of compelling presentations to share LG Canada’s QoQ paid media performance and business unit results with Senior Management.
- Establish, plan, and manage related projects from start to finish including budget, processes, resources and timelines.
- Manage month over month budget monitoring within allocation and ensure timely submission of invoices for corporate digital AON campaigns and other strategic digital projects

**KNOWLEDGE, SKILLS AND ABILITIES**:

- College or University degree in Marketing or Digital.
- 5+ years relevant work experience within digital media agency, manufacturer or retail firm.
- Digital Co-Marketing experience with big box and specialty retailer.
- Deep understanding of GMP (CM360, DV360, SA 360) and programmatic campaign management.
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
- Expertise in information architecture, user experience, design, development and implementation of Canadian digital channels, ensuring superior customer experience across all channels.
- Ability to contribute in areas of conceptual and practical business management as well as technical solutions for business.
- Comfortable with extensive use of Microsoft suite of productivity software.
- Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
- Excellent communication, interpersonal and presentation skills.
- Excellent time and management skills.
- Google certification is a plus but not required.

**Note**: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

**Conditions of Employment**:
**Equal Opportunity Employer**:

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