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Research Analyst
2 weeks ago
PATTISON Outdoor Advertising is Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country, provide clients with unmatched service, insights and campaign innovation.
As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, lead by example and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. **We are PATTISON Outdoor Advertising and here everyone belongs.**
**Job Information**:
The Research Analyst is responsible for fulfilling internal sales team research requests and providing actionable insights based off various data outlets to support sales. This person must have experience in analyzing and interpreting data, creating insightful reports, and providing actionable recommendations. Other responsibilities include managing quantitative custom research studies from start to finish, including designing questionnaires, managing field work, and writing reports.
The position requires strong interpersonal and client management, project management, and research skills. The main purpose of this position is to provide a wide range of custom and standard analytical services to support PATTISON’s sales teams. We are seeking highly-motivated applicants with the right combination of market research and project management experience. The successful applicant will report to PATTISON’s Research Team Lead.
**Note**:
- It is a condition of employment that new employees provide proof that they are vaccinated against COVID-19 prior to the start date of employment. This means that all new employees must have received two (2) doses of a COVID-19 vaccine approved by Health Canada prior to their start date. In addition, it is a condition of ongoing employment that all new hires obtain and submit proof of all required doses of the vaccine and maintain all booster vaccines as approved and recommended by Health Canada going forward. Applicants who have appropriate written proof of a medical exemption, or a reason pursuant to the Ontario Human Rights Code, for not being fully vaccinated against COVID-19 may provide such documentation to the Human Resources department. Such situations will be considered on a case-by-case basis._
**What you’ll do**
**Sales Support**:
- Collect and analyze data from syndicated resources on consumer demographics, psychographics, and habits in order to identify opportunities for the sale of PATTISON’s products across Canada
- Communicate clearly and understand the objectives of the requests
- Think critically and provide recommendations about how to best meet the request objectives
- Utilize a number of research resources and tools including: Numeris RTS, Vividata, Environics, Numerator, mobility data, etc.
- Prepare reports which derive strong insights from data and deliver them in a concise, visually impactful way that is easy to understand
**Custom research projects**:
- Understand project objectives and design customized questionnaires
- Construct quota specifications based on project requirements
- Work with suppliers and oversee survey fielding, data collection and data processing
- Execute soft launch and full launch processes
- Use reporting tools to build cross-tab/banner plans for report writing purposes
- Write insightful reports with actionable recommendations in a visually impactful way that is easy to understand
- Deliver internal and external client presentations regarding methodology and findings to both small and large groups
**Who you are **
- Minimum of a BA/BS degree, preferably in social sciences, market research, statistics or equivalent.
- A minimum of 2 years of professional services full-time work experience in marketing analytics, business intelligence, statistics or other analytical methodology conducting research, survey design and analysis.
- A strong ability and understanding of the use of imagery in brand building required
- Strong understanding of data collection and analytical processes
- A proficiency (and high comfort level) with quantitative research/custom research and syndicated research (interpreting respondent data and providing insights or recommendations and delivery high quality work)
- A high proficiency with Microsoft Office with a focus on PowerPoint and Excel
- Familiarity with Numeris RTS, Vividata, Numerator, and/or Environics data is an asset but not required
- Excellent written, oral and presentation skills with demonstrated experience presenting quality work with a high attention to detail
- Excellent planning and organizational skills with well-developed time management skills, with the ability to juggle mul
