Influencer Marketing Specialist
1 week ago
**Job Title: Influencer Marketing Specialist (In-Person)**
Location: Bayview Village, Toronto, ON
**Job Type**: Full-Time, On-Site
Hourly: Base pay with attractive commission.
**About Us**:
We are a thriving laser aesthetics clinic in Bayview Village, specializing in advanced treatments like laser hair removal, pigmentation removal, skin rejuvenation, and tattoo removal. With cutting-edge technology, a newly renovated clinic, and a focus on delivering exceptional client experiences, we’re ready to expand our reach through strategic influencer partnerships.
We’re looking for an **Influencer Marketing Specialist** to join our team in person and take ownership of building and managing our influencer marketing program from start to finish. This role is perfect for a self-starter who thrives in a fast-paced environment, has a passion for marketing, and excels at building authentic relationships.
**Responsibilities**:
**1. Develop and Execute the Influencer Marketing Program**:
- Strategically identify influencers and content creators in the beauty, skincare, wellness, and lifestyle niches who align with our brand values and target audience.
- Reach out to potential influencers, clearly communicate our brand’s mission, and onboard them into the program.
**2. Manage Relationships and Campaigns**:
- Negotiate collaboration terms (content deliverables, timelines, compensation, etc.) and draft agreements with influencers.
- Work closely with influencers to ensure high-quality, authentic content creation that effectively promotes our laser services.
- Monitor live campaigns to ensure they meet brand standards and objectives.
**3. Nurture Influencer Partnerships**:
- Build and maintain long-term relationships with influencers by providing ongoing support, guidance, and incentives for continued collaboration.
- Organize exclusive events, giveaways, or campaigns to keep influencers engaged with our brand.
**4. Track and Analyze Performance**:
- Develop and track KPIs for influencer campaigns, such as engagement rates, lead generation, bookings, and ROI.
- Regularly report on the success of campaigns and provide insights for future optimization.
**5. Lead Generation and Conversion Management**:
- Oversee the lead pipeline generated by influencer campaigns, ensuring all leads are followed up promptly and effectively.
- Collaborate with our in-house team to convert leads into loyal clients through tailored offers and seamless communication.
**6. Continuous Improvement**:
- Stay up to date with influencer marketing trends, emerging platforms, and best practices to refine our program.
- Experiment with new influencer outreach strategies to maximize reach and engagement.
- 1. Relationship-Building Skills:
- You excel at creating authentic, lasting relationships and have a natural ability to connect with people.
2. Organizational Prowess:
- You can juggle multiple campaigns, leads, and relationships without missing a beat.
3. Creativity and Strategic Thinking:
- You have a knack for thinking outside the box and crafting creative campaigns that resonate with audiences.
4. Analytical Mindset:
- You are data-driven and able to analyze metrics to understand what works, what doesn’t, and why.
5. Proactive and Self-Motivated:
- You’re not waiting for instructions; you’re eager to take the lead, propose ideas, and execute them with confidence.
6. Passion for Beauty and Aesthetics:
- You’re genuinely interested in the beauty and skincare industry and can confidently speak about laser treatments and their benefits.
**Qualifications**:
- Bachelor’s degree or diploma in marketing, communications, business, or a related field.
- 2+ years of experience in influencer marketing, social media marketing, or a related role.
- Proven track record of managing successful influencer campaigns (portfolio or case studies will be requested).
- Strong negotiation, communication, and interpersonal skills.
- Proficiency in analytics tools (Google Analytics, Instagram Insights, etc.) and CRM software.
- Deep understanding of current social media platforms and trends.
**Why Join Us?**
- Work in a modern, newly renovated clinic equipped with state-of-the-art laser technology.
- Be part of a dynamic, fast-growing team passionate about beauty and innovation.
- Gain autonomy and ownership over a key aspect of the business.
- Competitive salary and benefits package.
- Opportunity to make a tangible impact on the growth of the clinic.
**How to Apply**:
If you’re ready to take the lead in building a thriving influencer marketing program, we’d love to hear from you Please send your resume and a brief cover letter detailing:
- Your experience with influencer marketing.
- Examples of successful campaigns you’ve managed.
- Why you’re the perfect fit for this role.
We can’t wait to meet you and see how you can help us grow
Pay: From $18.00 per hour
Expected hours: 40 per week
Additional pay:
- Commission pay
**Benefits**:
- Casual
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