Salesforce Marketing Cloud Administrator

2 days ago

Scarborough, Canada Merrithew International Inc. Full time

**Job Title: Salesforce Marketing Cloud Administrator**

**Date**: Jan 2024**About Merrithew**:
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN-GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE Athletic Conditioning & Performance Training— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

**Position Overview**:
As a Salesforce Marketing Cloud (SFMC) Administrator, you will play a critical role in managing and optimizing our SFMC platform to support multi-channel marketing efforts. Working closely with our digital marketing, ecommerce, and IT teams, you will ensure the platform is effectively integrated, scalable, and aligned with our business goals.

**Major Responsibilities**:
**1. Platform Management & Administration**
- Manage user roles, permissions, and security settings.

**2.**Campaign Support**:

- Collaborate with the marketing team to design and implement multi-channel campaigns using SFMC tools.
- Build and manage automated customer journeys and workflows.

**3.**Data Management**:

- Oversee data integration between SFMC and Salesforce CRM (or other connected platforms).
- Manage data extensions, segmentation, and subscriber lists to ensure data hygiene and compliance with CASL (Canada's Anti-Spam Legislation).

**4.**Optimization & Reporting**:

- Monitor campaign performance and provide actionable insights through reporting and analytics tools.

**5.**Integration & Technical Support**:

- Ensure seamless integration of SFMC with other Martech tools (e.g., Google Analytics, CMS platforms).
- Troubleshoot and resolve technical issues, coordinating with Salesforce support if necessary.

**Qualifications**:
**Education**
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- Minimum of 3 years of experience managing Salesforce Marketing Cloud in a business environment.

**Certifications**

**Technical Skills**
- Strong understanding of data extensions, API integrations, and marketing automations.
- Familiarity with Salesforce CRM and Salesforce Connector is highly desirable.

**Soft Skills**
- Exceptional organizational skills and attention to detail.
- Strong analytical and problem-solving abilities.
- Effective communication skills to collaborate across teams.

**Job Types**: Full-time, Permanent (Hybrid)

**Benefits**:

- Dental care
- Extended health care
- Vision care
- Free Pilates classes

Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.

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