Director, Marketing

2 weeks ago

Toronto, Canada Pivotree Full time

Position Summary
The Director / Senior Director of Marketing is Pivotree’s marketing leader, responsible for building and executing a unified ABM and demand generation strategy that drives measurable pipeline and revenue growth. This is a hands-on role for a proven B2B demand generation leader who can balance strategic vision with execution — owning the marketing engine across digital, content, web, partner, and event channels. Reports directly to the CRO with a clear path to VP of Marketing.
Roles & Responsibilities- Own and evolve Pivotree’s ABM frameworkacross Data, Commerce, and Supply Chain practices — including account tiering, engagement scoring, and orchestration with Sales and BDRs.
- Build dashboards; run rapid A/B tests on messaging/offers; use AI-enhanced insights where they add value; improve conversion throughout the funnel.
- Evolve Pivotree’s story around data-driven commerce (industrial and retail); ensure consistent positioning across web, content, social, PR, and sales enablement.
- Lead the website redesign; own SEO, UX, and conversion paths; make the site a top-performing demand engine for industrial and B2B retail audiences.
- Plan/execute trade shows and partner programs; integrate pre/during/post motions; track ROI; co-market with Stibo, Syndigo, Akeneo, etc.
- Produce case studies, guides, whitepapers, and videos tied to offerings and verticals; equip Sales with effective collateral and campaigns.
- Manage a small team and agencies; collaborate tightly with Sales, Product/Practice leaders, and directly with customers to incorporate feedback — no 'marketing in a vacuum'.

Key Skills & Competencies
- 7-12 years B2B marketing; 5+ years in a director-level leadership role.
- Proven demand gen track record driving pipeline and closed-won for professional/managed services or data-centric tech.
- Deep understanding ofABM orchestration, intent data, and funnel analytics.
- Hands-on with Salesforce and Demandbase; familiarity with HubSpot/Marketo/Pardot.
- Required: background in industrial manufacturing/distribution; plus strong understanding of B2B retail.
- Led website redesigns, brand programs, events; highly analytical and autonomous.
- Excellent communication; effective at cross-functional alignment and customer engagement.
- Bachelor’s in Marketing/Business or related (MBA a plus).

Career Path
Director / Sr. Director role with direct line to the CRO and no VP layer. Upon success, clear path to VP of Marketing.
What Success Looks Like
- QoQ growth in marketing-sourced and influenced pipeline (industrial and retail).
- Improved win rate, deal size, and velocity within target accounts.
- Website becomes a reliable inbound engine with measurable conversion lift.
- Stronger brand visibility in industrial manufacturing/distribution and B2B retail.
- Clear Salesforce attribution from campaigns to closed-won and ROI

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