Beyond Beer Regional Sales Manager, Atlantic

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY:
As the Beyond Beer Regional Sales Manager for the Atlantic Sales team, you will be responsible for driving sales results, increasing market share and leading the strategy for Beyond Beer business in the Atlantic Region. This is an exciting opportunity for an experienced result-minded sales leader to join our growing company.

JOB RESPONSIBILITIES:
- Deliver Beyond Beer Business Share, Volume, & Revenue Targets through Regional empowering & setting direction for Sales Force- Member of regional Leadership Steering Committee- Drive strategy within region (Key Accounts/Trade Marketing/Sales Intelligence/Sales Teams).- Analyze competitor activities, market developments, trends and assess business development opportunities.- Manage investment in region and optimize ROI.- Lead pricing architecture, index and tactical focuses- Own the Beyond Beer portfolio & sku rationalization for the Region- Lead routine BB team trainings, development, insights & Best Practice sharing.- In-market coaching of Sales Managers & Field Reps- Management & Ownership of Regional Tactical Budget ($)- Lead 1 Year Planning for BB business, while enabling regional priorities and connecting to National strategy

JOB QUALIFICATIONS:
- 5+ years’ experience with on and off premise beverage sales, hospitality or CPG.- Experience leading teams using impact and influence- Related education in marketing, promotions, sales or business administration.- Knowledge of Liquor Board Regulations, market trends and the competitive landscape.- Goal-driven with strong analytical, planning, and forecasting skills.- Proven negotiation skills with the ability to influence situations and people.- Passionate and knowledgeable about craft sprits and our industry.- Naturally curious and inquisitive. You thrive in high-growth and fast-moving environments.- Creative problem solver, using informed intuition and insight to make decisions.

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

**BENEFITS**:
_:_- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs- Additional flex credits for healthcare or wellness spending accounts- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.- An annual allotment of Beer and Beyond-Beer products for employees

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

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