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Marketing Coordinator and Content Creator

2 weeks ago

Guelph, Canada Market Fresh Full time

**Job description**

As the voice of Market Fresh, our Marketing Coordinator will be responsible for the curating and executing effective marketing strategies that reflect our brand, excites our customers and supports the community. The Marketing Coordinator will also encourage and facilitate employee engagement and involvement in fundraisers and social events.

**Please note that this position is fully on-site**

**Responsibilities Include**:

- Coordinate Market Fresh’s multi-platform social media accounts
- Create eye catching, innovative, and trendy content to promote customer engagement across allchannels, with a focus on Instagram
- Maintain and identify opportunities to evolve our Shopify website; create seasonal updates and manager online orders
- Measure and report on performance of all marketing campaigns and assesses against goals (ROI and KPIs)
- Work to maintain and strengthen customer relationships with giveaways, contesting, promotions and social media interactions
- Collaborate with internal teams to identify marketing opportunities through inventory, market trends, seasonal goals, and more
- Collaborate with external vendors and partners to develop cross promotional campaigns, customer educational content, and engagement tactics
- Design all in store signage in collaboration with internal team and complete signage audits
- Brainstorms new and creative growth strategies through digital marketing
- Plans, executes, and measures experiments and conversion tests
- Coordinate and execute community fundraisers

Required Skills Include:

- Highly creative and independent
- Self-motivated
- Knowledge and love of the food, grocery, and/or hospitality industry
- Attention to detail
- Strong skill set in photography and videography
- Robust communication and copywriting skills

Experience Requirements Include:

- Degree in marketing or a related field
- Experienced in Meta Business Suites, Shopify, MailChimp, and Canva platforms
- Proven working experience in digital marketing (within industry preferred)
- Demonstratable experience leading and managing marketing campaigns both paid and organic
- Solid understanding and knowledge of marketing reporting and analytics tools
- Demonstratable content creation particularly with food
- Ability to develop marketing budgets
- Familiar with financial planning and strategy

If this sounds like you, we can't wait to connect

**Job Type**: Fixed term contract
Contract length: 12 months

Pay: $50,000.00 per year

**Benefits**:

- Company events
- Dental care
- Discounted or free food
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed

Work Location: In person

Expected start date: 2025-02-03