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Director of Marketing
4 weeks ago
**Title: ** Director of Marketing
**Reports to**: President
**Location**: 370 Green Road, Stoney Creek, ON
**Detailed Responsibilities**:
**Team Leadership - Hire/Train/Retain**:
- Provides leadership and support to the Turkstra Marketing and E-commerce Team (internal and external) —including Web Design, UI/UX, Marketing Team, External Agencies, and Brand Ambassador.
- Conducts effective one-on-one meetings, quarterly, and annual reviews with direct reports.
- Ensures that all direct reports have an ongoing training and development plan.
- Maintains optimal staffing levels and develops succession plans for all Marketing and E-commerce roles.
**Integrated Marketing and E-commerce Strategy**:
- Leads the development of integrated marketing and e-commerce strategies by collaborating closely with the Sales Team, Managers, Marketing Team, E-commerce Team, customers, and distribution partners.
- Spearheads the execution of marketing campaigns, including segmentation, testing, tracking, reporting, analysis, and actionable recommendations.
- Oversees the creation and management of marketing content for online channels, in-store promotions, the Build-it-Better program, social media, and sales campaigns.
- Maintains a comprehensive content calendar that aligns marketing and e-commerce activities.
- Coordinates market research to identify new business opportunities, particularly in the digital and e-commerce space.
- Develops and organizes promotional events and activities to drive both online and offline engagement.
**E-commerce Management and Web Optimization**:
- Manages Turkstra's web strategy, ensuring our online presence is industry-leading and customer-centric.
- Oversees the development and optimization of the company’s new online store to enhance user experience and drive online sales.
- Manages relationships with agencies, supporting partners, and technology platforms.
- Oversees regular A/B testing and leverages results to drive continuous improvements.
- Ensures websites and online content are effectively optimized for search engines (SEO) and utilizes search engine marketing (SEM) strategies.
- Integrates e-commerce analytics with marketing data to inform strategies and decision-making.
**Internal and External Communication**:
- Develops and maintains a public relations strategy to strengthen Turkstra's brand image and reputation.
- Ensures compliance with all laws and regulations governing marketing and e-commerce efforts (e.g., casl, data privacy regulations).
**Administrative, Financial, and Reporting**:
- Oversees the management of annual marketing and e-commerce budgets, ensuring resources are allocated efficiently.
- Is responsible for the e-commerce P&L, including budgeting, forecasting, and strategic planning.
- Establishes departmental KPIs for both marketing and e-commerce and drives unified performance to meet or exceed targets.
- Analyzes key performance metrics for market research, forecasts, competitor analyses, campaign results, and consumer trends.
- Translates analytical insights into actionable strategies for the Marketing, E-commerce, and Executive teams.
- Regularly reviews analytics tools (e.g., Google Analytics) and dashboards to monitor performance and inform decision-making.
**Living the Turkstra Values**:
- Health & Safety
- Always on the Level
- Community-Minded
- Positive Attitude
- Teamwork
- Respect
- Continuous Improvement
**Required Skills and Qualifications**:
- Bachelor's degree (or equivalent) in marketing, advertising, communications, business, or a related field.
- Extensive experience in senior marketing and e-commerce roles.
- Excellent written and verbal communication skills.
- Strong leadership, communication, and decision-making abilities.
- Proven ability to plan, manage, and optimize budgets.
- Successful track record in developing and executing integrated marketing and e-commerce strategies.
- Proficiency with Shopify Plus and marketing automation tools like Klaviyo.
- Experience with content management systems, HTML, and design software.
- Ability to work under pressure and resolve team conflicts effectively.
- Strong organizational skills with attention to detail.
- Commitment to continuous professional development.
- Familiarity with the building and supply industry is a strong asset.
- Established network of media and public relations contacts.
**Why This Role is Cross-Functional Between Marketing and E-commerce**:
This newly created position is pivotal in uniting Turkstra's marketing efforts with our e-commerce strategies. By overseeing both domains, the Executive ensures that our brand messaging is consistent across all platforms and that our online sales channels are fully integrated with our overall marketing initiatives. This cross-functional approach allows for a seamless customer experience, driving engagement and sales both online and in-store. The role requires a visionary leader who can navigate the complexities of both ma
