Director, B2B Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, B2B Marketing in Canada.This role offers the opportunity to lead the B2B marketing strategy for a mission-driven, high-growth organization. You will develop and execute comprehensive marketing programs that drive lead generation, enhance brand visibility, and establish competitive positioning. The position requires close collaboration with sales, product, and executive teams to translate market insights into campaigns that engage businesses and accelerate growth. You will oversee brand strategy, content creation, PR initiatives, and data-driven marketing efforts while leading a high-performing team. This is a hands-on, strategic role with the autonomy to shape marketing priorities and influence company growth. The ideal candidate thrives in a dynamic, fast-paced environment and brings a mix of creativity, analytical rigor, and leadership skills.AccountabilitiesCollaborate with sales and business development teams to define target audience profiles and optimize the sales funnelDevelop and execute B2B lead-generation campaigns using email marketing, webinars, trade shows, and custom initiativesProduce persuasive marketing materials to support prospect acquisition and nurture pipelinesDefine brand positioning, messaging, and differentiators to strengthen market presencePlan and execute PR campaigns, including press releases, media interviews, and speaking engagementsDesign and oversee a content strategy for digital platforms, ensuring consistent messaging and toneConduct market research, competitor analysis, and audience studies to inform marketing initiativesMonitor campaign performance, analyze data, and iterate strategies to maximize impactRequirementsBachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred8–10 years of experience in brand management or marketing, ideally within SaaS, startup, or high-growth environmentsStrong analytical skills with the ability to turn insights into actionable strategiesExceptional written and verbal communication skills for stakeholder influence and collaborationProven expertise in managing multiple projects, setting priorities, and meeting deadlinesFamiliarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, and content creation/designDemonstrated ability to build and inspire high-performing teams, fostering accountability and growthExperience creating custom marketing campaigns, organizing webinars, managing trade shows, and crafting press materialsBenefitsCompetitive salary and performance-based bonusesOpportunity to lead marketing in a fast-growing, high-impact environmentFlexible work location and remote-friendly policiesProfessional development and growth opportunitiesParticipation in shaping company brand and go-to-market strategyExposure to cross-functional leadership and high-level strategic decision-makingWhy Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the bestData Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr