Digital Marketing Coordinator

**Digital Marketing Coordinator - International - FT Support**
- (33383)

**Find Your Spot at Humber**
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

**Job Details**:
**Position Title**: Digital Marketing Coordinator
**Status**: Full-Time Support
**Hours**:37.5 hours per week
**Faculty/Department**: International
**Campus/Location**:North Campus
**Salary**:FT Support Payband H (Start $36.29 - Max $42.13)

**About the Digital Marketing Coordinator Role**:
Reporting to the Associate Director, Integrated International Marketing & Communications, the International Digital Marketing Coordinator plays a key role in strengthening and maintaining Humber’s global digital presence. The role focuses on four core areas: paid digital marketing, social media branding, digital analytics, and web and special projects. The incumbent will be a proactive and data-driven digital marketer with international experience and the ability to deliver compelling, results-oriented campaigns that engage global audiences.

**Paid Digital Marketing**

The incumbent leads the planning, execution, optimization, and reporting of all paid digital marketing campaigns across platforms such as Google Search and Display, Meta (Facebook and Instagram), LinkedIn, and others. While campaign objectives will be set in consultation with recruiters or the Associate Director, the incumbent is expected to independently determine audience targeting, calls to action, and creative direction. The role requires frequent monitoring and performance tuning, as well as producing actionable campaign reports with clear recommendations.

**Social**Media Branding**

While day-to-day management of social media is handled by the Digital Marketing Specialist, the incumbent is expected to develop strategic digital content to support paid campaigns and broader engagement goals. The role requires technical fluency in the setup and maintenance of social media platforms, including but not limited to Instagram, YouTube and other regional-specific platforms. The incumbent will also conduct competitor benchmarking, monitor trends, and assist in social media performance reporting. Additionally, the role involves sourcing student testimonials and contributing to the social media calendar to maintain a vibrant, student-centred brand voice.

**Digital Analytics**

The incumbent is responsible for building and delivering regular and ad-hoc reports using native ad platforms and Google Analytics. Reporting will assess both campaign effectiveness (creative performance, cost-efficiency, audience engagement) and website performance (traffic behaviour, conversion rates, user interaction). The incumbent will translate insights into recommendations that support data-informed decision-making.

**Web**and**Special Projects**

**About You**:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success If this sounds like you, keep reading:
**Education**

**Experience/Skills**
- The incumbent will have a minimum of three (3) years of hands-on experience developing and managing digital paid advertising campaigns, including Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram); experience with LinkedIn Ads is an asset.
- Strong understanding of paid and organic social media strategy, with the ability to independently and collaboratively plan content calendars, develop platform-specific assets, and set up audience targeting across Meta and LinkedIn when needed.
- Demonstrated ability to create compelling ad copy, landing page content, and web-based materials that align with campaign goals and user needs.
- Proven understanding of web content strategy, SEO fundamentals, and user experience principles related to digital campaigns.
- Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for developing and editing visual content.
- Excellent writing skills with the ability to adapt tone and messaging for different digital platforms and culturally diverse audiences.
- Strong organizational and time-management skills; able to manage multiple priorities and deadlines with a proactive, solutions-oriented approach.
- Demonstrated ability to work independently and as part of a collaborative, fast-paced