Intermediate Specialist, Digital and Social Media Marketing Strategist

**Job Type**:
Employee

**Duration in Months**(for fixed-term jobs):
N/A

**Job Family**:
Digital Marketing

**# of Open Positions**:
1

**Faculty/Service - Department**:
Digital Transformation and Engagement

**Campus**:
Main Campus

**Union Affiliation**:
SSUO

**Date Posted (YYYY/MM/DD)**:
2025/10/23

**Applications must be received**BEFORE**(YYYY/MM/DD)**:
2025/11/03

**Hours per week**:
35

**Salary Grade**:
SSUO Grade 10

**Salary Range**:
$80 942,00 - $102 245,00

About the Telfer School of Management

The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.

At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.

**Position Purpose**:
As a member of a highly integrated and creative communications team, the Digital and Social Media Marketing Strategist provides strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing plans for Student Affairs as well as uOttawa’s national and international recruitment efforts. The Strategist recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the sector, Student Affairs, and the University.
The Strategist develops a wide range of digital marketing projects and strategies for a variety of clients to increase and maintain student enrollment on the national and international markets and amplify the University of Ottawa recruitment messages across all digital marketing and social platforms.

**In this role, you will**:
**Advisory role**:

- Develops an in-depth understanding of clients’ business and culture, and of their communications and marketing needs through productive and positive relationships.
- Identifies new growth opportunities and initiative and does return-on-investment assessments to provide ideas and recommendations to clients.
- Manages and consolidates relationships with content providers (students and freelancers), online advertising and social media agencies.
- Monitors Search Engine Optimization (SEO) and customer engagement, and suggest content to ensure optimization.
- Provides trends analysis and stay current with ever-changing and rapidly growing best practices technologies, strategies, and tools.

**Strategy development**:

- Creates integrated digital and social marketing strategies across digital marketing (ex. advertising, websites, social media, mobile technologies, etc.) that connect to traditional marketing channels, tactics, and material in a seamless client experience to support, improve and ultimately accelerate movement through the enrollment funnel, after conducting research, platform determination, messaging, and audience identification.

**Project management**:

- Implements, manages, tracks, and optimizes well-executed campaigns that reach target audiences while maximizing efficiency and the effectiveness of paid-media budgets.
- Manages projects from conception through to post-production to ensure its success, including timelines, editorial calendars, budgets, resources, and communication.
- Plans, creates, publishes, and shares new content on a daily basis that builds meaningful audience connections, increases brand awareness, and encourages community members to engage with the brand.
- Responsible for moderating user-generated content in line with the University moderation policy.
- Oversees the production of advertising and social media content in collaboration with partners (Ex.: photos, videos, writing copy, working with graphic designers).
- Use current software platforms and deliverability benchmarks and makes decisions that are data-driven and aligned with institutional objectives and the uOttawa brand. (Performance Measurement)
- Measures campaign and digital channels performance and analyzes diverse data sets to prepare regular reports for clients and management, identifying risks and successes, and makes recommendations to improve return-on-investment. (Performance Measurement)

**What you will bring**:

- Bachelor’s degree in a related field (digital media, digital marketing, or digital communications), or equivalent experience.
- Three (3) years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.
- Experience using metrics to assess performance of websites, campaigns, and digital channels to deliver strategies, and providing recommendations.
- Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google
- ads, Meta ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Sea