Lead Marketing Manager

**Overview**

The Lead Marketing Manager will serve as the strategic and creative liaison between our engineering, product, and commercial teams, shaping how we communicate the value of our solutions to the market. This role requires a strong technical background and marketing expertise, as well as the ability to lead the Social Media and PR teams. You will translate complex product offerings—EV conversion kits, energy storage solutions, and more—into compelling marketing narratives that resonate with technical and non-technical stakeholders. Additionally, you will guide our social media and PR strategy to build brand awareness, reputation, and trust in the marketplace.

**Duties**
- **Product Messaging & Positioning**: Develop and refine product messaging frameworks that highlight the unique value propositions, technical capabilities, and ROI benefits of BlueForce’s solutions.
- **Content Creation & Management**: Produce and oversee technical product sheets, whitepapers, case studies, webinars, and video content that educate and engage potential customers and partners.
- **Social Media & PR Management**: Lead and mentor the Social Media and PR teams, ensuring consistent brand voice, messaging, and timely execution of campaigns. Oversee content calendars, press releases, media pitches, and social media campaigns that amplify our thought leadership and market presence.
- **Competitive & Market Analysis**: Stay up-to-date with industry trends, competitor offerings, and regulatory changes. Use these insights to inform strategic marketing decisions and maintain BlueForce’s innovative edge.
- **Sales Enablement**: Equip the sales team with pitch decks, training materials, product comparisons, and other resources. Ensure that sales communications align with overall marketing strategy and technical messaging.
- **Metrics & Optimization**: Track and analyze KPIs—from web traffic and lead quality to media impressions and social engagement—and leverage insights to continuously improve messaging, content, and channel strategies. Present findings to leadership and key stakeholders.

**Skills**
- Bachelor’s degree in Marketing, Engineering, Communications, or a related field. An MBA or technical graduate degree is a plus.
- 3+ years of experience in product marketing, technical marketing, or related roles, ideally in the automotive, energy, or cleantech sectors.
- Solid understanding of EV technology, battery systems, and renewable energy infrastructure.
- Ability to distill complex technical information into accessible, compelling narratives.
- Proven experience developing product messaging, content strategies, and integrated campaigns.
- Demonstrated ability to manage teams, particularly Social Media and PR teams, fostering a collaborative and high-performing environment.
- Familiarity with CRM (e.g., HubSpot), marketing automation, and analytics tools.
- Excellent written and verbal communication skills, with the capacity to influence internal stakeholders and external audiences.
- Experience working cross-functionally with engineering, product, sales, and external agencies/partners.

**Job Types**: Full-time, Permanent

Pay: $20.00-$25.00 per hour

Expected hours: 35 per week

**Benefits**:

- Company events
- Flexible schedule
- On-site parking
- Wellness program

Schedule:

- Day shift

Ability to commute/relocate:

- Richmond, BC V6X 2A9: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- Have you completed a Diploma and/or Degree in Marketing from a Canadian recognized post-secondary school?

**Experience**:

- Marketing: 3 years (required)

**Location**:

- Richmond, BC V6X 2A9 (preferred)

Work Location: In person