Vp Sales, Primary Care

**Primary Location** CA-ON-Mississauga

**Value Proposition**

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care - this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

- Collaborative work environment with highly engaged employees
- Market competitive compensation and benefits plan, including LTD & Insurance
- DPSP match program
- Annual Employee Appreciation Week
- Paid vacation and personal days
- Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
- Career growth and training programs
- Open communication with Senior Leaders
- Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
- Employee referral program
- Education support programs
- Fitness subsidy
- Recognition programs
- Social activities
- And much more

**JOB SUMMARY**

The **VP Sales, PC** is responsible for driving product sales by effectively leading, managing and developing an organizational team responsible for all aspects of the commercial Primary Care (PC) business across Canada.

**CORE JOB RESPONSIBILITIES**
- Develop plans and strategies for growing the business and achieving the company’s sales goals
- Create a culture of success and dedication amongst the sales force and ongoing business and goal achievement
- Manage the sales teams, operations and resources to deliver profitable growth
- Manage and set pricing levels for all products in the various markets as well as contract price management reviews and expectations
- Establish sales budgets and annual growth targets of sales representatives/Regional Leadership to achieve corporate revenue goals and targets
- Set and define optimal sales force structure as growth occurs
- Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets
- Lead sales meetings that enable staff to achieve their potential and support company sales objectives
- Work with Operations on customer service, purchasing and product delivery expectations and help contribute to a high level of customer satisfaction
- Monitor customer, market and competitor activity and adjust sales and product strategies to service the customer/market
- Work closely with the marketing function to establish successful support product and sales growth programs
- Manage key customer relationships and participate in closing strategic opportunities to secure their business long-term
- Meet with key product vendors to develop sales growth plans, monitor current business and secure preferred pricing strategy over other competitors leveraging the sales force compliance if needed
- Regularly monitor and evaluate sales rep progress against stated expectations, in addition to aligning and changing behaviour with performance expectations
- Assess and monitor performance of regions against approved business plans, including developing action plans to address any underperformance. Establish and lead regular operating reviews to communicate results, address issues, and gather input from stakeholders
- Identify market opportunities to drive Medline brand
- Provides direction, leadership and coaching for all Direct Reports, build organizational team, and functional capability by deployment of standard work processes
- Support and drive sales process improvement towards operational excellence
- Promote commercial excellence in-field by traveling with the team, visiting customers, key vendors and attending relevant conferences
- Lead in building a funnel of market intelligence using tools such as business intelligence, market analysis data that can be utilized in strategy development, deployment of tactical plans and building organization/ team capability
- Champion engagement to build organizational and people capabilities; develop future leaders, builds the bench with diverse talent; imports and exports talent
- Maintain strong relationships with key decision makers in the industry; network externally

**QUALIFICATIONS**
- B.A. or B.S. degree or equivalent combination of experience and education required
- MBA considered an asset
- Broad knowledge of the Medical Supplies/Device Industry
- Ten or more years of Healthcare sales team management experience and five or more years of direct medical device sales and support management experience
- Willingness to learn and adopt best practices from management
- Ability to collaborate, build followership and buy-in, coach, and drive change across a