Social Media Coordinator

As a Social Media Coordinator at Works Design, you have a passion for getting the message out. You think in headlines and dream up taglines. You’re a storyteller, and know how to use words, images and the digital environment to capture people’s attention and create excitement. You have a passion for social media and digital marketing and a keen interest in learning about sector trends and best practices. You are a strong writer, on point with Tweets, posts and blogs, familiar with a wide range of communications technologies, and excited by the opportunity to build your skills and work closely with clients.

What are your key accountabilities?
- Work with and support the Social Media Manager in developing online communications strategies
- Writing both short
- and long-form content (posts, blogs, newsletters, etc.)
- Develop and curate engaging content for various social media platforms
- Assist in the brainstorming, creation and editing of written, video, and photo content
- Assist in website reviews and audits
- Review and draw conclusions from social media metrics/insights

DO YOU NEED SPECIAL EDUCATION OR EXPERIENCE?
- Degree or diploma in advertising, English, marketing, communications or another relevant field
- 1 - 3 years’ experience with social media marketing or content development in the B2B or B2C sector
- Experience developing a range of written content
- Familiarity with social listening and a working knowledge of FaceBook (Business Suite), LinkedIn, Twitter and YouTube
- Hands-on experience with social media management tools such as HootSuite, Sprout Social or Sprinklr
- Understanding social media analytics (using both social media platforms' native insights and analytics tools)
- Experience using Google Analytics (bonus)
- Experience building social media ads (bonus)

WHAT DO YOU NEED TO KNOW?
- How to write, edit and improve content of all types
- Some familiarity with - and a genuine interest in - business issues and communications challenges
- Some experience with SEO tools, optimization tactics, testing and web analytics

WHAT QUALITIES DO YOU NEED TO DO THIS JOB WELL?
- Curiosity about communications, branding and business, a willingness to learn
- Interest in building your skills in relation to leading age digital and social practices
- Commitment to quality and being on time
- Enthusiasm, empathy, tact and good humour

WHAT WILL BE YOUR CORE DUTIES AND RESPONSIBILITIES?
- Developing client content and messages across a range of platforms
- Supporting and working with the Social Media Manager in developing and implementing digital strategies
- Helping to coordinate with delivery teams for SEO, analytics and engagement tracking, social marketing and campaign measurement, content and design
- Assist with functional and content audits of online communications

WHO DO YOU REPORT TO?

Social Media Manager and Director, Strategic Communications

ARE THERE ADDITIONAL EXPECTATIONS?

This is not a typical nine-to-five job. Our workload fluctuates throughout the year, and sometimes members of our team are very busy. It will be important to develop work that can be accomplished when others are unable to provide specific tasks and instructions in the immediate moment. While individuals are praised for great work, we aim to regularly celebrate our successes as a team with monthly and seasonal get-togethers.

Ours is an engaged and creative team of approximately 35 professionals who are dedicated to teamwork and collaboration. We’re project-focused and deadline-driven - so some days may be longer than others. But even when it’s busy, we make time for team activities (whether virtual or in person), rooftop barbecues and other celebratory get-togethers.

Works Design is currently working remotely due to COVID-19, but we are looking forward to being together again in studio using a hybrid approach to operating in the future.

If you join us, you’ll need to be okay with dogs: we are a dog-friendly studio. They’re all harmless, but some of them are big.